Account Based Marketing Manager

About The Role:

As a key member of the EMEA Marketing Team, we are seeking an experienced and dynamic Account Based Marketing Manager to lead high-impact, account-based marketing programmes and executive experiences across the region. This role is critical in driving executive engagement, accelerating pipeline, and strengthening relationships with enterprise customers and partners throughout EMEA. The successful candidate will be highly organised, creative, and results-driven, with a proven track record in planning, executing, and optimising integrated ABM campaigns, bespoke events, executive briefings, and multi-channel field programmes. You will also manage budgets, measure programme effectiveness, and collaborate closely with Sales, PMM, Demand Generation, and other cross-functional teams to ensure campaigns deliver maximum impact and ROI.

Location: This is a remote position open to candidates based in a commutable distance to London.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In this role you will:

• Collaborate with Enterprise Sales to lead an account-based and regional field marketing strategy that sources new pipeline and accelerates existing opportunities.
• Plan and execute integrated programmes and high-touch 1:1 or 1:Few ABM initiatives, delivering memorable "WOW" moments for priority accounts.
• Design and deliver bespoke ABM plays such as custom events, webinars, digital journeys, direct mail, executive dinners, partner workshops, and customer advocacy events.
• Coordinate Executive Briefings (EBCs / CBCs), managing logistics, stakeholder alignment (Sales, SEs, PMM, Product, Content teams), pre-brief preparation, and post-brief follow-up to maximise impact.
• Partner with Sales on account-specific plays, providing insights, stakeholder mapping, and tailored touchpoints to accelerate pipeline.
• Own campaign execution and operations for EMEA ABM programmes, including briefs, workflows, UTMs, naming conventions, tagging, vendor coordination, performance tracking, and reporting.
• Manage and optimise ABM budgets, ensuring spend aligns with business priorities, is accurately tracked, and delivers measurable ROI.
• Champion Samsara's culture and values, and own measurement and reporting for assigned accounts, tracking engagement, meetings, influenced pipeline, win rates, and acceleration.

Minimum Requirements:

• Proven experience in ABM or demand generation ideally for B2B high-tech or enterprise accounts.
• Proven experience in event management, preferably within the technology or B2B sector.
• Proven expertise in account-based marketing across multiple channels and ability to measure campaign effectiveness.
• Strong executive presence and communication skills, able to influence stakeholders at all levels.
• Proficiency with Salesforce, Marketo, Excel, and familiarity with ABM tools such as Demandbase, 6sense, Outreach, ZoomInfo, Folloze, Uberflip, or similar.
• Demonstrated project and time management skills, managing multiple initiatives with tight deadlines.
• Self-motivated, proactive, and results-oriented, with a strong bias for action and focus on ROI.
• Ability to collaborate across cross-functional teams including Sales, PMM, Demand Generation, and Content.
• Willingness and ability to travel as required for executive briefings and events (up to 20% of the time).