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Digital Marketing Manager

2 weeks ago

Batley WF JA, United Kingdom Sonno Group Full time £25,000 - £45,000 per year

Overview

We are seeking a dynamic and experienced Digital Marketing Manager to lead our marketing efforts and drive our online presence. The ideal candidate will possess a strong blend of management skills, creativity, and analytical abilities to develop and implement effective digital marketing strategies. This role requires a deep understanding of B2B marketing, SEO, and social media management, along with proficiency in various digital tools and platforms.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive lead generation.
  • Manage SEO initiatives to improve organic search rankings and website traffic.
  • Oversee project management for marketing campaigns, ensuring timely delivery and alignment with business objectives.
  • Create engaging content for various platforms, including websites, social media, email marketing, and blogs.
  • Utilise Adobe Photoshop for designing marketing materials that resonate with target audiences.
  • Manage Shopify website, ensuring content is up-to-date and optimised for user experience.
  • Implement paid social ad campaigns to maximise ROI on advertising spend.
  • Conduct thorough analysis using Google Analytics to track performance metrics and inform strategy adjustments.
  • Lead social media management efforts across multiple platforms to foster community engagement.
  • Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
  • Maintain organised records of all marketing activities using Microsoft Excel and PowerPoint for reporting purposes.
  • Demonstrate strong leadership skills by mentoring team members and fostering a collaborative work environment.

Requirements

  • Proven experience in digital marketing management, preferably within a D2C context.
  • Strong understanding of SEO principles and best practices.
  • Proficiency in project management methodologies to oversee multiple campaigns simultaneously.
  • Familiarity with Adobe Photoshop for creating visually appealing content.
  • Experience managing Shopify websites effectively.
  • Knowledge of Google Ads and Meta ads for paid advertising strategies.
  • Excellent analytical skills to interpret data and make informed decisions based on insights from Google Analytics.
  • Strong copywriting abilities to create compelling content that drives engagement.
  • Demonstrated experience in social media management across various platforms.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint) for reporting and presentations.
  • Exceptional communication skills in English, both written and verbal.
  • Strong organisational skills with the ability to manage time effectively in a fast-paced environment.
  • A background in IT is advantageous but not essential. If you are passionate about digital marketing and ready to take on a leadership role within our organisation, we invite you to apply for this exciting opportunity.

Job Types: Full-time, Permanent

Pay: £25,000.00-£45,000.00 per year

Work Location: In person