Nursery marketing assistant

Assistant Marketing

Location: 5 days in office, with potential for hybrid working

Hours: Full-time (40 hours)Reports to: Marketing Manager

About the Role

We're looking for a creative and tech-savvy Assistant Marketing & Digital Automation Executive to join our growing team. This role focuses on website management, digital automations, and online marketing systems, supporting the Marketing Manager with exciting campaigns and community projects across our nurseries.

If you love problem-solving, design, and bringing ideas to life through digital tools — this could be the perfect opportunity for you.

Key Responsibilities

• Update and maintain the company website (WordPress).
• Build and edit landing pages for campaigns and events.
• Assist with coding (HTML/CSS/JavaScript) and plugin management.
• Set up and manage automations in GoHighLevel, Divvi, and CRM tools.
• Create and test forms, dashboards, and data tracking systems.
• Analyse website traffic and campaign performance.
• Support digital content uploads and ensure brand consistency.
• Occasionally assist with social media scheduling and engagement.

Requirements

Experience or qualification in Digital Marketing, Web Design, or a related field

Familiarity with WordPress, GoHighLevel, or other automation tools

Basic knowledge of HTML, CSS, or JavaScript

Understanding of SEO and Google Analytics is a plus

Strong organisational and communication skills

Creative, proactive, and eager to learn new technologies

Drivers License is preferred.

What We Offer

• Hybrid working (3 days from home)
• Training and support in automation, coding, and digital systems
• Friendly, creative, and supportive team culture
• £500 holiday vouchers after 5 years of service
• Up to 37 days annual leave

Job Type: Full-time

Salary: Starting from £27,000per year, competitive wage

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Further detail for staff only

Reports to: Marketing Manager

Location: Across 7 nurseries

Hours: Full time

Department: Marketing & Communications

About the Role

The Assistant Marketing & Digital Automation Executive will support the Marketing Manager in delivering innovative, data-driven marketing strategies to promote the nursery group's brand and engagement. This role focuses heavily on the technical and digital side of marketing — including website management, automation systems, data tracking, and online process improvement — while assisting with general marketing tasks, campaigns, and creative projects.

You'll be a proactive problem-solver with a passion for tech, design, and digital optimisation, eager to learn and support a fast-paced, community-driven marketing environment.

Key Responsibilities1. Website & Digital Systems

• Maintain and update the company website using WordPress, ensuring all pages, plug-ins, and forms are up to date and functioning correctly.
• Build and edit landing pages for campaigns, events, and new nursery openings.
• Support the Marketing Manager with coding adjustments (HTML/CSS/JavaScript) to align with design and functionality goals.
• Manage integrations and automations through GoHighLevel, Divvi, and other CRM tools.
• Create, test, and troubleshoot digital forms, event registrations, and tracking tools.
• Analyse website performance and suggest improvements for SEO, usability, and conversions.
• Ensure all digital assets align with brand standards and are stored systematically on Google Drive.

2. Marketing Automations & Data Management

• Set up, test, and maintain email workflows, lead capture forms, and enquiry automations.
• Assist in developing dashboards for marketing data and performance tracking.
• Collaborate with management to create data-driven reports from Google Analytics, social media insights, and campaign platforms.
• Support in linking automation tools with nursery systems for streamlined communication and follow-ups.
• Help identify areas where automation or AI tools can improve marketing efficiency.

3. Content & Creative Support

• Work alongside the content creator and Marketing Manager to ensure website and automation copy aligns with campaigns.
• Upload and optimise digital assets (images, videos, blogs) for SEO and fast load times.
• Occasionally support social media scheduling and respond to basic online enquiries when needed.
• Create visually appealing online materials such as banners, event graphics, and campaign visuals using Canva or Adobe Suite.

4. Continuous Improvement & Learning

• Keep up to date with trends in web design, automation, and digital marketing.
• Proactively research solutions to technical issues or new digital tools that can enhance workflows.
• Participate in marketing meetings and training sessions to align with company vision and brand strategy.
• Support in testing and launching new nursery websites or microsites as part of the group's expansion.

Skills & Attributes

• Strong understanding of WordPress, website builders, and plug-ins.
• Basic to intermediate coding skills (HTML, CSS, JavaScript).
• Familiarity with GoHighLevel, Divvi, or other CRM/automation tools.
• Analytical mindset with ability to interpret data and act on insights.
• Excellent organisational and communication skills.
• Creative eye for layout, design, and digital branding consistency.
• Eagerness to learn new platforms and support evolving marketing needs.

Qualifications & Experience

• Experience or education in Digital Marketing, Web Design, Computer Science, or related field.
• Previous experience in a marketing or technical support role is desirable but not essential.
• Understanding of SEO, Google Analytics, and CRM systems preferred.
• Strong attention to detail and ability to meet deadlines.

Contact Charlotte for any questions -

Job Type: Full-time

Pay: £27,000.00 per year

Work Location: In person