Demand Generation Marketing Manager

Who we are and what we do

At Hachette Learning (formerly Hodder Education), there's one thing we're certain about. No two students learn the same way. That's why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student.

Aligned with our parent company, Hachette Livre, founded in 1826, we're proud to deliver high-quality learning solutions on a global scale. We make it easier for everyone to unlock a new world of learning.

Hachette Learning is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

The Demand Generation Marketing Manager will work across Hachette Learning's portfolio of print and digital solutions for schools. They are responsible for planning and executing integrated global marketing campaigns that drive lead generation, nurture prospects through the funnel, and contribute to pipeline growth. They will collaborate closely with sales, product marketing, and the SEO and Paid Media Manager to optimize marketing automation and ensure alignment with business goals.

Key responsibilities:

• Develop and execute successful global demand generation marketing campaigns targeting educators, institutions and decision-makers
• Create and manage lead generation strategies including email marketing, paid media, webinars, and content syndication.
• Optimise the marketing funnel to improve conversion rates and accelerate pipeline velocity.
• Leverage marketing automation tools to nurture leads and personalise outreach.
• Collaborate with sales and product marketing to align campaign messaging and ensure lead quality.
• Track and analyse campaign performance to inform future strategies with a particular focus on our products.
• Manage campaign calendars, budgets, and agency relationships as needed.
• Support product launches and go-to-market initiatives with targeted demand generation efforts.
• Work with the Amazon and trade sales teams to drive sales via Amazon and external suppliers.

Who we are looking for

An experienced marketer with significant B2B marketing experience:

• Strategic thinker with a data-driven mindset
• Strong project management and organisational skills
• Excellent communication and collaboration abilities
• Proficiency with marketing platforms (e.g., Hootsuite, email marketing, Meta etc)
• Experience in using CRM systems and campaign analytics tools
• Solid understanding of trade sales channels such as Amazon and external suppliers.
• Previous marketing experience in educational/edtech publishing and/or education sector marketing is desirable, but not essential.

What we offer

Our staff are our greatest asset, and our benefits reflect this:

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• Dental insurance
• Generous pension schemes
• Rent deposit loans
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Eye care vouchers
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks that are voluntary, including
  AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing
  and religious networks
• Season ticket loans
• And much more

This role is a fixed-term contract for 6 months and will be based at our London office, with a blend of 3 days in the office and 2 days homeworking.

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.

If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.

The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit