Head of Demand Generation

Demand Generation / Marketing Director (Progression to CMO) – Fast-Growing B2B Media Brand

Up to circa £80k plus quarterly bonus + health insurance, volunteer days, flexible working including time abroad.

Location:
London (Hybrid) 2 days in the office and 3 from home

Team:
Leading a team of 5 (London + 1 in France)

Sector:
B2B Media, Publishing & Events

Reports to:
CEO

Are you a seasoned marketing leader ready to step into a role where your strategic vision, people leadership and deep understanding of B2B media truly shape the future of a brand? Do you thrive in environments where collaboration, kindness and creativity are not just values on a wall but the lived reality of the culture? If so, this is a career-defining opportunity to join a successful B2B media business as its Marketing Director—joining the executive leadership team with clear scope to progress into the CMO role in the future.

Our client is a dynamic, modern and highly respected B2B media brand with a diverse portfolio that includes market-leading events, digital products, editorial content and data-driven insight. They are seeking a Marketing Director with a focus on demand generation who can elevate the brand, strengthen its market footprint and inspire a talented marketing team.

Why This Role?

A genuine pathway to C-Suite.

This is not a static leadership position. It offers a clear and intentional progression route toward becoming the organisation's future CMO. The CEO is committed to hiring someone who wants to grow with the business long term.

A truly unique culture.

Ask anyone in the company—what makes this business special is its people. It's a culture defined by humility, collaboration, kindness and support. People help each other regardless of job title. Voices are heard. Ideas are welcomed. The organisation values integrity, empathy and positivity as much as it values commercial performance.

A chance to build, shape and innovate.

You'll lead an established yet evolving marketing and events function of five talented and growing marketers, all eager to learn, grow and deliver. Your role is to elevate them—developing capability, refining marketing best practice and nurturing a team culture where creativity and accountability sit side by side.

The Role

As Marketing Director, you will be responsible for setting the overall marketing strategy across the full mix, delivering brand growth, deepening customer engagement and driving commercial outcomes, notably demand generation. You will work closely with the CEO and form a critical partnership with Sales and Content leaders, ensuring marketing has a powerful voice at the leadership table.

While this is a broad and strategic position, events marketing and demand generation will be a core area of focus. The business delivers an expanding portfolio of conferences, summits and industry gatherings—products that sit at the heart of the brand ecosystem. You will lead the strategy to grow attendance, accelerate demand generation and email subscribers, optimise customer acquisition and retention, and deliver world-class event experiences through innovative, data-led marketing.

Beyond events, you will oversee brand, digital, content marketing, campaign planning, CRM, analytics, audience development and product positioning. You'll play an instrumental role in shaping how the brand shows up across all channels, ensuring consistency, clarity and impact.

Key Responsibilities

• Set and execute the end-to-end marketing strategy
  across events, digital, content and brand.
• Lead, mentor and develop a team of five
  , creating an environment where individuals feel empowered, supported and set up for success.
• Refine marketing processes, capability and performance
  , helping the function mature and scale effectively.
• Own and evolve the events marketing strategy
  , ensuring strong attendance growth, excellent audience targeting and breakthrough creative.
• Collaborate cross-functionally
  with Sales, Content and Product teams to ensure alignment on priorities and commercial objectives.
• Represent marketing at leadership level
  , contributing strategic insight and ensuring marketing plays a central role in business planning.
• Champion a data-driven approach
  , using insights to refine campaigns, optimise performance and inform decision-making.
• Play a key role in brand development
  , shaping messaging, positioning and overall market perception.
• Foster innovation
  , continually pushing the boundaries of what great B2B media marketing looks like.

About You

You are an experienced senior marketing leader with a proven track record in B2B media, publishing, events or a closely related industry. You understand the rhythm of a media organisation, the importance of compelling content, and the commercial levers that drive audience growth and revenue.

You are also an exceptional people leader—someone who genuinely enjoys developing others, who leads with empathy, who believes in coaching over commanding, and who knows how to cultivate a high-performing, motivated and loyal team.

Your experience should include:

• A strong background in B2B events marketing
  —ideally within a media or publishing environment or similar
• Demonstrable leadership experience
  , managing, coaching and growing a multi-disciplinary marketing team.
• Strategic capability across the full marketing mix
  , coupled with a willingness to be hands-on when needed.
• Excellent stakeholder management
  , especially working with commercial and content teams.
• A collaborative, curious and people-centric approach
  to leadership.
• Experience driving brand and audience growth
  , ideally within a media or information-led business.

Above all, you will be someone who values kindness, integrity and teamwork as essential foundations of success.

What's on Offer

• A genuinely supportive, human-first culture.
• The opportunity to lead marketing for a respected and growing brand.
• The chance to step into a CMO role in the future.
• Direct influence on business strategy at leadership level.
• A talented team hungry for guidance, development and mentorship.
• Hybrid working with a London base.

If you're a strategic marketing leader who loves nurturing talent, shaping brand direction, and building high-performing teams—and you're looking for a company with soul, ambition and kindness—this could be the next big step in your career.

We're expecting lots of interest in this role, so to help us stay organised, please make sure to apply through the correct channels — either via the LinkedIn advert or directly on our website at We kindly ask that you don't call us about the role, it keeps our phone lines busy and takes us away from reviewing applications. Thank you for your understanding — we look forward to reviewing your CV.