Lead Product Designer

Changing the world of pet food for good
We're , a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog's unique recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It's clever stuff.

We've got bold plans. Having created an entirely new category in pet food, we're now scaling fast – backed by Purina, one of the world's largest pet food companies. You'll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we'll change the world of pet food for good.

Designed to delight our customers
Join Product Design at , and you'll be right in the midst of the action – designing product experiences that delight our customers. No one does what we do in the direct-to-consumer space, so it's your chance to really make your mark.

We work in collaborative, cross-functional squads - engineers, designers, researchers, data analysts, QA's, and anyone else it takes to make great things happen. Some days it's about quick, tactical wins; other days it's about digging into the big, knotty problems and solving them together.

Importantly, we're a strong team of designers who work both collaboratively together, challenging ourselves and our work, as well as within and across our Product teams and Squads. (If you've ever worked as the sole designer in a company, you'll know what a difference that makes.)

Sound like a team you want to join? Here's how you'll make a difference:

The role
We are seeking an experienced lead product designer with management experience. You will bring a passion for finding solutions that deliver usable and joyful experiences to our dog loving customers in the UK and beyond. The ideal candidate will be skilled at each stage of the design process, but always focused on the needs of the customer.

You will work with other designers and cross-functional team members and will rely heavily on both qualitative and quantitative data to make informed decisions.

This role is best suited to someone who is currently a strong Senior Product Designer and looking to step up, or a Lead Product Designer who has worked in a digital product environment, and who cares deeply about creating compelling digital customer experiences, while understanding how to position the benefits of our products and services to drive customer and commercial value through easily understood, engaging and compelling design.

You will be responsible for:

Leadership & Team Management

• Line-manage a team of 3 Product Designers and 1 Content Designer, supporting their career development and growth
• Lead and mentor the Product Design team on visual design, interaction design, and design best practices
• Lead on design system implementation and management
• Coach designers in their areas of personal development, providing regular feedback and guidance
• Ensure design consistency and coherent customer experiences across all touchpoints
• Embody values and management competencies to set the standard for the team

Strategic Design & Product Partnership

• Partner closely with Product Managers, User Researchers, Engineers, and cross-functional stakeholders to shape product strategy
• Translate customer insights and business objectives into delightful, valuable, and usable product experiences
• Use design as a tool to drive rapid learning and validate that we're solving customers' most important problems
• Present and articulate design vision, concepts, and rationale to cross-functional teams and senior leadership

Hands-on Design & Delivery

• Lead end-to-end design processes from discovery through to delivery
• Thrive in a fast-paced, iterative environment where adaptability and bias for action are essential
• Stay current on industry trends, market conditions, and emerging design practices to inform design decisions, such as use of AI in our design practice as well as how we design for it across our digital estate

The skills you'll bring:

Design Excellence

• 7+ years of product design experience with proven expertise across all phases of the design process
• Strong portfolio demonstrating user-centered products and services with measurable impact
• Expert visual and interaction design skills with meticulous attention to detail

Leadership Experience

• 2+ years as a strong senior, or lead, with experience managing and developing high-performing design teams
• Track record of mentoring designers and elevating team capabilities

Tools & Methods

• Highly proficient in Figma
• Experience with prototyping tools and handoff processes for engineering collaboration
• Establish and maintain design systems, component libraries, and design documentation to scale quality
• Strong understanding of usability testing methods and research synthesis as well as being comfortable conducting your own research studies across projects

Mindset & Approach

• Passion for design with creative problem-solving abilities
• Comfortable with ambiguity and rapid change
• Customer-obsessed with ability to balance user needs and business goals
• Collaborative team player who builds strong cross-functional relationships

What's in it for you?

• Competitive salary, reviewed annually
• Annual bonus, based on company performance
• Flexible core hours, giving you true work life balance
• Hybrid role to ensure this role works for you
• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
• Optional 5 days unpaid leave and 1 paid volunteer day each year
• When you need a change of scenery, you can work from abroad 2 weeks every 6 months
• Health insurance for you, paid by
• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
• Flexible paid care leave to support immediate dependants, people close to you and pets
• In-house L&D team, with access to year-round courses to help drive your development
• 50% discount on all
• Discounted gym membership

What's next?
If this sounds like it matches your experience and what you'd love to do, we can't wait to hear from you If you're unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we'd especially love to hear from you if you're from an underrepresented demographic.

Here's a taster of how our recruitment process works:

• Once you have applied your CV will be reviewed by the Talent Acquisition team.
• If selected, you will then have a call with Talent Acquisition to understand more about your skills and experience (30 mins).
• Should you be successful, the next stage will be a video call with the Head of Product and Design (45 mins).
• If successful, you will be invited to present a portfolio back to a panel of interviewers (60 mins).
• Successful candidates will then be invited to meet some of the Product Design and Product Management team and hold a final chat with our Head of Product and Design (60 mins).

Our Commitment
We're proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at

During your interview process, you'll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.