Principal Insights Analyst

4 days ago


London, Greater London, United Kingdom Signal AI Full time £60,000 - £120,000 per year

We're on a mission to change the way businesses make decisions with our cutting-edge AI technology. To achieve that, we're looking for passionate people to join our open and unconventional workplace. Our inclusive environment welcomes skills and experiences from diverse backgrounds, and defines who we are.

About the role - What's your purpose?

Signal AI, the AI-powered platform for corporate reputation, is looking for an Analytics Principal with a strong strategic edge.

In this pivotal role you will be responsible for leading projects and setting the direction of reports that will help our C-suite clients at Fortune 500 companies understand their companies' reputation and watch out for risks. You'll access our proprietary scoring engine and our first-of-its-kind Reputation and Risk platforms, uncover the "signals in the noise" to explain those scores, and create strategic insights reports for senior executives.

It's the perfect opportunity for people who love diving into data, understand the exciting stories to tell, and know how to present them with wit and personality. Your job is not to build Python scripts; it is to analyze what factors are driving corporate reputation and contextualise the "why" behind the data.

In this role, you'll be leading projects, setting the direction of the analysis – from designing the approach at the outset, to workshopping insights with analysts along the way, to tying everything together and ensuring the output is impactful. You'll be familiar with the best ways to pull, plot and visualize data to guide your team. But more importantly you'll have the instinct to select, optimize, change, redirect and innovate. You'll be presenting findings to executive-level clients, speaking confidently to the story you're telling with the data and why it matters.

Who are we looking for?

  • You've spent the last few years of your career in a research, analytics, and/or strategy function, preferably at an agency or consultancy

  • You have experience in managing people, overseeing a team and managing multiple projects and deadlines

  • You love transforming data into strategic insights and presenting your findings to senior executives.

  • You have strong design and storytelling skills and an instinct for what clients will find impactful

  • You have excellent critical thinking and analytical skills, and an impeccable instinct on how to visualize and lay out data

  • You have excellent presentation skills and a strong presence: you have the experience and confidence presenting your work to C-suite level clients, and leading internal discussions

  • You have a global outlook and sensitivity to how media and culture intersect with corporate reputation and risks.

  • You want to work on the next wave of insights, using transformational AI technology to drive business intelligence forward.

  • You're innovative, collaborative and proactive - you roll up your sleeves to problem-solve, improve analytical approaches or create new solutions.

  • You're hungry to be part of a fast-growing company that values innovation and initiative.

Must-have skills:

  • Passion for and experience diving into the data: You enjoy diving into data points and extracting insights that tell stories executives don't already know. This means being familiar with pulling, plotting and visualizing data, but also having the instinct of how to select, optimize, change and redirect.

  • Analytical mind with a strategic edge: You have the experience and instinct on unveiling the "So what?" behind the "what", and telling the right story along the way

  • Excel, data and mathematical skills to "slice and dice" the data into your own pivot views, design and execute scoring methodologies

  • Familiarity with industry-standard social listening/media monitoring tools, such as Tableau, Looker, Meltwater, or Brandwatch

  • Strong critical thinking skills - the ability to take an ambiguous ask, break down how to answer it, and direct a team of analysts on what path to take

  • Strong storytelling skills - an instinct on how to piece together data and insights to tell a compelling, impactful and actionable story to senior executives.

  • A keen sense for copywriting to help editorialize and "TL;DR" your research

  • Strong data visualization skills - an aesthetic sense, and the ability to select the right data visualizations to tell the story, using tools such as PowerPoint, Canva, etc.

  • Excellent presentation skills and presence: experience, confidence, personality and fluency in presenting your work to senior clients and C-suite executives.

  • Impeccable project management skills - demonstrable ability to lead multiple projects and manage multiple deadlines, as well as communicate and manage expectations with clients and internal stakeholders

  • A can-do attitude and future-looking mindset - you are proactive and energetic, and aren't afraid to roll up your sleeves to problem solve or create solutions.

  • Strong people management skills - experience managing multiple direct reports

  • A collaborative spirit - ability to collaborate with peers within the team as well as work cross-functionally with different teams, such as Customer Success, Sales or Product

Not sure you meet every requirement? Studies show that women and other underrepresented groups often hesitate to apply unless they check every box. At Signal AI, diverse perspectives strengthen our teams, drive innovation, and lead to better performance. So even if your background doesn't align perfectly with each qualification, we encourage you to apply if you're passionate about this role.

We're dedicated to creating an inclusive environment where every Signaller feels welcomed, valued, and heard—a place where you can truly thrive as yourself.



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