Head of Digital Marketing

The role

BMLL Technologies, the leading provider of harmonised historical market data and analytics for capital markets, is seeking a dynamic Head of Digital Marketing to direct and manage our digital marketing strategy and programme. This key role will set the digital marketing strategy and drive the programme to support our company's growth through expanded brand awareness and increased lead generation as we continue to democratise high quality historical data across global markets.

Targeting financial institutions, including investment banks, asset managers, hedge funds and exchanges, this role requires a blend of financial / fintech industry knowledge, technical digital marketing expertise, and leadership to build brand awareness, brand preference and lead generation to drive growth in a highly complex and regulated sector.

Reporting to the Head of Marketing, you will be an experienced digital marketeer, with a results-driven track record, who combines creativity for campaign origination, with the grit required to build programmes from the ground up, effectively influence stakeholders across BMLL, and the leadership skills to inspire and lead team members.

Core responsibilities

• Strategic domain leadership: Develop and execute an integrated, multi-channel digital marketing strategy that aligns with overall business objectives for brand awareness, client acquisition, and revenue growth.

• Campaign management: Oversee the planning, execution, and optimization of digital marketing campaigns across channels, including SEO, PPC, email, digital advertising, and social media. This requires creativity to cut through the industry's digital noise.

• Team leadership: Manage and mentor a digital marketing executive. Ensure the team is aligned with business goals and continues to innovate.

• Data analysis and reporting: Utilize analytics tools to track campaign performance, report on key performance indicators (KPIs) and ROI, and make data-driven decisions.

• Stakeholder collaboration: Work closely with senior leadership, sales, product teams, and external agencies to ensure cohesive and compliant marketing efforts.

• Budget management: Oversee and manage the digital marketing budget, ensuring effective resource allocation for maximum impact.

Requirements

Key skills

• Digital expertise: Proven experience across all major digital marketing channels, including SEO/SEM, content marketing, email marketing, and paid media.
• Expertise in digital platforms (CRM, marketing automation, SEO, social media, website platforms).
• Strategic and analytical thinking: The ability to develop long-term digital marketing plans that drive a competitive advantage.
• Regulatory knowledge: An understanding of the regulatory complexities governing marketing and advertising in the financial sector.
• Leadership and communication: Strong interpersonal, networking, and presentation skills are essential for leading teams and influencing senior stakeholders.
• Adaptability and innovation: The capital markets landscape is undergoing rapid digital transformation; the candidate must be able to adapt to new technologies like AI and evolving trends.
• Data storytelling: The ability to not just report data, but to use it to tell a compelling story that informs strategy and convinces stakeholders.
• "Self-starter" mentality with experience in fast-paced environments

Benefits

• Competitive salary

• 25 days holiday plus bank holidays

• Discretionary Bonus
• Pension Scheme
• Private Medical Insurance
• Work remotely abroad for up to 40 business days each year
• Life Insurance
• Combination of remote and London-based office working, with 2 days in the office per week.
• A yearly Well-being Physical Activity budget
• Continuous learning through funded training and challenging projects
• Collaborative culture
• Weekly team lunches
• Free Fruit, snacks, and drinks provided throughout the day (When office-based)
• Regular Team Socials
• Cycle to Work Scheme

We are an inclusive employer and welcome applicants from all backgrounds. We pride ourselves on our commitment to Equality and Diversity. We are committed to removing barriers throughout our hiring process. If you have any special requirements or require reasonable adjustments to help you access career opportunities at BMLL, please do let us know