Aftermarket Sales Representative

Since its entry into the material handling industry in the 1960s, Crown Equipment Corporation has earned a reputation for exceptional product design, engineering, and manufacturing of its award-winning line of electric lift trucks.  From our smallest pallet truck to our highest lifting VNA truck, our goal is to always provide the user with the safest, most efficient, and ergonomic forklift truck possible.  Crown supports customers with a wide selection of electric forklift trucks ranging from pallet trucks to very narrow-aisle VNA trucks.

Our brand promise is:

"Crown designs, manufactures, distributes, services and supports material handling products that provide customers with superior value."

Quality and performance are the foundation of Crown's success. Since our inception, our company culture has always been about people performing and working as a team to ensure that quality is built into every forklift truck we make.

Crown's headquarters, manufacturing facilities and network of branches offer diverse and challenging careers in a broad range of professional and vocational roles.

Reporting to the Branch Sales Manager, your key responsibility is the growth of Aftermarket Sales business within a specific region. 

The regions already host an existing client portfolio but ultimately the success of the role hinges on 80% New Business Development and 20% Account Management of our existing customer base maximising the footprint of Crown aftersales and market share.

Areas for which the ASR will be responsible for increasing revenue include:

Sales of

o   PTH

o   replacement batteries

o   Ancillaries (including Crown Work Assist accessories)

Signing up Service Agreements:

o   Full maintenance contracts

o   Preventative maintenance agreements

o   Thorough examination agreements

o   Battery care agreements

Short Term Rental

Operator Training

Follow up of overdue chargeable service quotes

 All targets will be set by the  Branch Sales Manager, but the expectation is that 8 x orders per month is the minimum requirement (any combination of orders of the above).

The role of ASR will also be responsible for:

Targeted follow up of overdue chargeable service quotes to convert these quotes into orders

Attend delivery/installations of truck sales to provide handover to customer and ensure all additional revenue opportunities are followed up

Find leads for powered lift trucks and/or Warehouse Solutions equipment and pass onto the relevant Area Sales Manager

Resource Management

Review and respond to all marketing leads within 48 hrs.

Attend regular review meetings with the Branch Sales Manager

Profit and Loss

Maximise all revenue potential for each customer.

Operational Efficiency

Target to grow chargeable revenues by 10% per annum.

Ensure 100% of rejected estimates are followed up along with STS.

Reporting / Administration

Manage and report on all leads and enquiries

Establish strong reporting routines and internal relationships.

Safety and Risk Management

Promote a safe workplace for all by your actions.

Essential Skills:

Excellent communication skills, ability to influence and use diplomacy with clients and colleagues

Ability to interpret statistical data to identify trends and present findings.

Educated with an ability to achieve a grade C in English and Maths at GCSE.

Commitment to continuing personal and professional development.

Excellent organisational skills, resourceful and solution driven.

A high standard of accuracy and attention to detail.

Ability to multi‐task, prioritising workloads to work to tight deadlines.

Consultation and negotiation skills.

Flexibility to cope with diverse needs of the post.

Highly motivated and possessing a resilience to work under pressure.

Positive, personable, and optimistic with a can-do attitude.

Full UK driving license.

Hours of Work:

Monday to Friday – 08:30am to 17:00pm with 30 minutes lunch.

Target Salary:

 Competitive salary package (dependent on experience)

 Holiday:

 25 days holiday.

 Pension:

Company pension plan.

At Crown, we know that our employees are the driving force behind our success in the material handling industry. We cultivate a culture of passionate people and inspired innovation. In fact, throughout Crown's history, more than 1,000 employees have reached a 25-year milestone, and we are proud to have travelled their career paths with them.

From employee training and development to competitive compensation packages, we invest in our employees, knowing that people are always at the core of what moves us forward.

In addition to financial remuneration and participation, we our offer our employees' various social benefits including but not limited to:

Offer private use of company vehicles (subject to the payment of the current pence per mile cost, for private use).

Childcare vouchers.

Employee Assistance Programme.

Lifeworks Perks Programme.

All applications should be via Covering Letter and CV to

If you have any further queries regarding the content of this job description please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on or via .

Please contact us via our website at:

Crown Lift Trucks Ltd

Karen Callander

Rutherford Road

Basingstoke

RG24 8PD

If you have any further queries regarding this job, please do not hesitate to contact the Recruitment Team at Crown Lift Trucks Ltd on or via