Retail Marketing Manager

2 days ago

Maidenhead, Windsor and Maidenhead, United Kingdom Liberty Hive Full time

Please note location : Maindenhead

We are posting this on behalf of our Global healthcare client. For more details and information, please visit Liberty Hive and sign up to view, apply and see similar roles.

Role:

Lead the development and execution of retail media strategies across key European and US retail partners to drive incremental net sales growth. This role bridges ecommerce and in-store media, working closely with local markets.

Tasks and responsibilities:

  • Develop and execute retail media activation plans across major bricks-and-mortar and online retailers (Boots, Superdrug, Tesco, , Rossman, etc.).
  • Develop joint business plans (JBPs) to drive retailer media activity in partnership with local markets to deliver both short-term sales uplift and long-term shopper engagement.
  • Partner with local ecommerce and shopper marketing teams to ensure retail media investment aligns with commercial priorities and global playbooks.
  • Analyze and report media performance and ROI, connecting media spend to sales growth and category performance
  • Explore offline retail media opportunities (e.g. digital screens, point-of-sale activations, loyalty programs) and integrate with digital retail media for omnichannel campaigns
  • Collaborate with global markets to share best practices, develop metrics, and contribute to the evolution of the global retail media strategy
  • Partner with Digital Shel and Ratings & Reviews managers to connect wider strategy ensuring product pages convert the traffic generated from retail ads.

Competencies required:

  • Minimum 4 to 5 years of experience with digital commerce, shopper marketing or media within FMCG/CPG
  • Experience working with retailer media platforms and tools (Tesco Media & Insight, Boots Media Group, Amazon Ads, Citrus ads, Criteo etc.).
  • You have a no nonsense and can-do mentality, and you are a team player eager to learn and share with local and international colleagues
  • Cross-market experience; comfortable navigating cultural and operational differences across Europe and the US.

Personal Characteristics:

  • Excellent relationship building and collaboration ability. Strong communicator with good presentation skills
  • Self-motivated, energetic, positive & flexible. Focused on delivery
  • Calm under pressure and comfortable with ambiguity
  • Good planning and prioritization skills
  • Analytical & objective
  • Aligned with, and able to demonstrate Karo values - Challenge, Act, Connect, Care
  • Ability to drive several parallel projects and to mix strategy and tactics

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