Ecommerce Senior Analyst

CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:
With the rapid growth of eCommerce and Amazon, Mattel has evolved its operating model, team structure, and brand strategy to win in this dynamic space — becoming a trusted partner and achieving sales growth well ahead of market trends.

The Mattel Amazon Team operates as a dedicated regional hub within Europe, organized in a matrix structure with specialized functions across Sales, Marketing, Finance, Supply Chain, and HR. Our team spans across key markets including the UK, Germany, France, Italy, Spain, the Netherlands, Poland, and Türkiye.

In addition to managing Amazon across the region, we lead the marketplace strategy and serve as a center of excellence for all things eCommerce — driving innovation, best practices, and performance.

Over the past few years, our sales organisation has gone through a significant transformation around centralisation, and we have formed a new Regional Sales Team that manages Amazon relationships at EMEA level. In collaboration with Amazon, we've structured our partnership around key strategic and operational pillars, covering all EU10 markets.

We always strive to challenge and re-invent our ways of operating to ensure we continue winning in the eCom space – if you're motivated by this challenge then come and join us

As part of the EMEA Amazon team, you will play a key role in transforming data into actionable insights that drive performance, efficiency, and business growth. This position combines technical expertise with strategic thinking to enhance reporting capabilities, automate workflows, and support cross-functional decision-making

The Role:
Data Analysis & Reporting

• Develop and evolve analytics implementations to enhance internal dashboards and reports, aligning with business objectives and best-practice standards.
• Support the EMEA Business Health Lead on diverse EU projects involving business analytics, ad hoc data requests, and database integrations.
• Increase efficiency through automation of data collection and organization, allowing greater focus on analysis and insight generation to inform business cases and drive eCommerce improvements.
• Ensure data accuracy and consistency by maintaining a strong understanding of tool features, integrations, system dependencies, and the impact of new implementations.
• Partner with the Insights team to identify shopper and eCommerce trends, translating analytics into actionable initiatives that accelerate growth.

Team Collaboration

• Monitor and communicate daily and weekly performance against targets, providing clear insights into results and drivers of variance.
• Act as the go-to expert for data, reporting, and technical inquiries within the team.
• Build a deep understanding of the eCommerce ecosystem — including Amazon algorithms and functionality — to improve visibility and performance.
• Collaborate closely with cross-functional partners (Marketing, Sales, Finance, Supply Chain) to support overall business objectives.
• Demonstrate agility and a proactive approach in adopting new technologies and analytical tools.

What We Offer

• Competitive salary + bonus scheme
• Private Healthcare & Dental schemes
• Pension plan co-funding (up to 10.5% company contribution)
• 25 days of annual leave plus 8 public holidays
• Paid sickness
• A variety of employee perks and discounts
• 4 days in office, 1 day WFH
• Early finish on Fridays
• University degree in Economics, Business Administration, or a related field (Bachelor's/Master's/Diploma) — or equivalent relevant experience.
• 3+ years of relevant analytical experience in a digital or eCommerce environment.
• Proven ability to transform data into actionable insights that influence business outcomes.
• Strong analytical, problem-solving, and project management skills.
• Skilled in stakeholder management and influencing across diverse audiences in a matrix organization.
• Execution-focused, adaptable, and emotionally intelligent team player.
• Strong understanding of online and digital performance metrics.
• Ability to manage multiple projects and tight deadlines in a dynamic environment.
• Fluency in English required.

Don't meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It's Like To Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are
Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.

Visit us at https and .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.