Paid Search Manager

2 weeks ago

London, Greater London, United Kingdom Summon Digital Full time £45,000 - £70,000 per year

About Summon Digital

Summon Digital is a specialist performance marketing agency working exclusively with travel brands. We partner with tour operators, river cruise companies, adventure travel providers and experience led travel businesses across UK and global markets. Our aim is to become a leading digital partner for the travel industry by delivering results that grow bookings and destinations.

We are a remote first team with occasional meet ups in London for client sessions, team days or collaboration.

Role: Paid Search Manager

We are looking for a Paid Search Manager to lead high quality PPC delivery for our travel clients. You will take responsibility for planning, optimisation, reporting and communication, always coming prepared with clear insights, structured documentation and recommendations that support commercial growth.

This role suits someone who enjoys getting hands on with large accounts, has strong attention to detail, and values consistency, ownership and professional communication.

Responsibilities

  • Plan, build and optimise Paid Search campaigns that drive bookings and achieve KPIs
  • Produce forecasts, budget recommendations and testing plans with commercial reasoning
  • Prepare clear status updates, planning documents and performance summaries ahead of calls
  • Lead communication on performance with confident, professional presentation of insight
  • Take ownership of deadlines, deliverables and quality standards without needing follow up
  • Turn data into actions, not just reports, with clear next steps and rationale
  • Support Paid Social activity where useful, without being the core focus of the role

Requirements

  • At least 3 years hands on experience in Paid Search
  • Experience managing meaningful budgets and performance goals
  • Strong data and reporting ability using Sheets or Excel
  • Clear and confident communicator on calls and in writing
  • Able to organise and prioritise workload independently
  • Positive professional presence with a solutions focused mindset

Nice to Have

Not required but beneficial

  • PPC script experience
  • Paid Social support experience
  • Display advertising knowledge
  • Pitch or proposal experience
  • Experience in the travel sector or with booking based KPIs

These skills are not essential and can be developed within the role.

What you can expect

  • Work exclusively with travel brands that people enjoy discovering and booking
  • Close work with the owner and senior strategists, with visibility and autonomy
  • See the impact of your work in real world travel and destination bookings
  • Remote first working with occasional London based collaboration
  • Opportunities to present, pitch and lead strategy discussions
  • A culture focused on clarity, ownership, curiosity and commercial thinking

Who will do well here

  • Enthusiastic about PPC, testing and improving performance
  • Communicates clearly, brings solutions and prepares ahead of meetings
  • Enjoys translating data into decisions, not just reporting numbers
  • Curious, proactive, organised, reliable with follow through
  • Professional on calls, confident with clients and collaboration

Career Development

You will have access to:

  • Continued skills development and learning
  • Travel sector specialisation with industry exposure
  • Mentoring from senior performance specialists
  • Opportunities to progress into strategy, pitching or leadership

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