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Restaurant Marketing Manager
3 weeks ago
Gaucho Restaurants - Senior Marketing Manager
About Gaucho
At Gaucho, we bring contemporary, Argentine-inspired dining to the UK, with exceptional steak, world-class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant Gaucho energy within sophisticated, welcoming settings. With locations across London and the UK, Gaucho continues to set the standard for unforgettable dining.
About The Role
Gaucho is looking for a strategic, creative and dynamic Senior Marketing Manager to lead the national and London marketing strategy, driving growth and evolution of the Gaucho brand.
Reporting into the Group Marketing Director, this is a pivotal, senior role within the marketing department. You'll lead the creation and implementation of highly creative, 360° marketing campaigns that deliver commercial impact, enhance brand equity, and engage both new and existing guests.
Key Responsibilities
- Plan and develop a comprehensive annual brand marketing roadmap which encompasses creative and insight-led marketing campaigns, supporting both individual restaurant growth and overarching brand goals.
- Drive the execution and delivery of marketing initiatives, activations, and events to ensure the Marketing Team achieves both short and long-term objectives.
- Manage and support two direct reports, fostering a collaborative, high-performance culture and enabling them to deliver impactful work.
- Deliver creative brand collaborations and partnerships which align with the future of the Gaucho brand.
- Collaborate with the wider Marketing Team (digital, PR, creative) to ensure a consistent brand voice, visual identity and positioning across all platforms, locations and guest touchpoints.
- Manage the national marketing budget effectively, tracking spend and ROI.
- Work collaboratively with Operations and Sales teams to deliver campaigns that directly support revenue-driving initiatives. Manage creative production including photo and video shorts, and brief/manage external suppliers and agencies to deliver best-in-class work.
The Ideal Candidate
- 6+ years of experience in marketing, ideally within multi-site premium dining.
- A dynamic, flexible, multi-channel marketer with in-depth expertise of delivering high-impact 360° campaigns.
- An ability to instil structure and process into the Marketing Team.
- Strong creative and commercial mindset, with the desire to push creative boundaries for maximum business results.
- Highly organised and proactive, with the ability to manage and prioritise multiple projects.
- Excellent communication skills, including strong copywriting ability for a variety of platforms and audiences.
- Confident relationship-builder who can engage and inspire internal teams and external partners.
- Comfortable with regular travel and occasional evening/weekend work for events.
- Highly creative, energetic, and passionate about restaurants and hospitality.
Benefits and Training
- 50% off your food bill at all Gaucho restaurants
- Referral and Length of Service Bonuses
- Incentive and reward schemes
- Cycle to work schemes and discounted gym membership
- Gaucho Benefits
- Industry Apprenticeship Program Opportunities
- Career Development and Training Programs
- Training provided by the Gaucho L.A.B
- 28 paid annual holidays + options to purchase additional days
