Global Event Manager

Senior Events Manager

Work Type: Full-time | Remote-friendly

Role Summary

Our Client is seeking a highly strategic Senior Events Manager to transform our global event presence into a measurable engine for pipeline growth, brand elevation, and executive-level engagement.

This role goes far beyond logistics. You will lead the strategy, planning, execution, and measurement of high-impact events across the US, Europe, and emerging international markets including industry conferences, partner events, executive briefings, private dinners, webinars, and Company-hosted experiences.

You will collaborate closely with Marketing, Product, and Sales to ensure every event is aligned to GTM priorities, delivers a premium brand experience, captures compelling content, and generates qualified opportunities that move the business forward.

This is a high-visibility role that requires operational excellence, exceptional communication skills, creative judgment, and the ability to work independently and calmly under pressure.

If you thrive in fast-paced environments, enjoy building exceptional experiences, and know how to convert events into measurable commercial impact, this role is for you.

Key Responsibilities

Strategic Event Leadership

• Build and own the global events strategy, ensuring every event, from large trade shows to private executive dinners, maps directly to pipeline and revenue goals.
• Evaluate and prioritize Company's event participation across US and EU markets based on commercial impact, brand positioning, and GTM needs.
• Partner with Marketing, Product, and Sales leadership to align event messaging, demos, and activation plans to buyer journeys in higher education and the wider education ecosystem.

Full Lifecycle Event Ownership

• Lead end-to-end planning, execution, and optimization of external-facing events, including concept, creative, logistics, staffing, budgets, run-of-show, and post event analysis.
• Create detailed event proposals including timelines, KPIs, budgets, venue recommendations, staffing plans, and expected pipeline outcomes.
• Navigate complex multi-region execution and parallel event workflows with precision, documentation, and strong project management discipline.

Webinars & Virtual Event Management

• Own the full lifecycle of webinars: topic development, speaker sourcing, agenda creation, audience acquisition, moderation plans, and post-event follow-up.
• Ensure virtual events deliver high production value and support thought leadership, product education, and pipeline creation. Content + Brand Experience
• Collaborate with the Creative and Brand teams to design booths, collateral, signage, and in-event experiences that reinforce Company's premium positioning.
• Coordinate content capture at events (video, customer stories, interviews, product demos) to support marketing campaigns and thought leadership initiatives.

Cross-Functional Alignment & Stakeholder Management

• Partner closely with Sales and RevOps to ensure high-quality lead capture, HubSpot workflows, and disciplined follow-up sequences.
• Adapt communication style across executive, product, design, and marketing stakeholders for smooth collaboration and zero surprises.
• Serve as the point of contact for speakers, VIP guests, partners, and sponsors— delivering a consistently exceptional experience.

Financial & Performance Accountability

• Manage event budgets with discipline—negotiate aggressively, control spend and make data-driven investment decisions.
• Produce event performance reports within 48–72 hours, including KPIs, pipeline influence, SQL generation, learnings, and recommendations.
• Continuously test and optimize new event formats to enhance attendee engagement, brand visibility, and conversion outcomes.

Operational Excellence

• Maintain complete operational ownership: vendor management, A/V, booth shipping, travel coordination, merchandise production, catering, and run-of show.
• Handle issues calmly, proactively and independently ensuring flawless execution even under pressure.
• Travel frequently across regions, including occasional weekends, to support key events.

Requirements

Professional Experience

• 8+ years of experience in planning and delivering professional events—preferably within tech, SaaS, edtech, or higher education.
• Proven success driving measurable pipeline, SQLs, or revenue from events (required).
• Demonstrated ability to manage multiple complex international events simultaneously with strong cultural awareness. Skills & Competencies
• Exceptional project management skills and ability to work independently with minimal supervision.
• Strong cross-functional communication skills, with the ability to work effectively with executives, sales leaders, product teams, and creative partners.
• Experience designing or coordinating high-quality brand experiences.
• Strong negotiation and vendor management skills (AV, logistics, venues, merch, agencies).
• Ability to evaluate event ROI and make data-driven go/no-go recommendations.
• Proficiency with modern digital and event tools: Zoom, HubSpot (preferred), Figma, PowerPoint, Canvas, project management systems.
• Fluent English required; additional languages are a strong plus.

Personal Characteristics

• Calm under pressure, composed in high-stakes environments.
• Highly organized, detail-obsessed, and operationally disciplined.
  • Creative thinker with strong aesthetic judgment.
• Comfortable navigating ambiguity and making decisive recommendations.
• Strong sense of ownership, accountability, and follow-through.

Success in This Role Looks

Like Within the first 90 days, you will have:

• Built a clear, ROI-driven event calendar aligned to GTM and revenue priorities.
• Established standardized workflows for pre-, during-, and post-event execution.
• Improved lead capture processes and HubSpot routing for higher conversion.
• Delivered at least one major event with measurable SQL impact.
• Identified content opportunities and captured assets for marketing use.

Why Join Our Client?

They're shaping the future of education through AI-powered learning, research, and digital infrastructure. You'll be at the center of bringing our story to life—creating experiences that move the industry and accelerate our growth.

Job Types: Full-time, Permanent

Pay: From £40,000.00 per year

Benefits:

• Company events
• Work from home

Experience:

• EdTech: 1 year (required)