Account Director, Measurement Strategy

2 weeks ago

London, Greater London, United Kingdom Perceptek Full time £60,000 - £120,000 per year

Overview
Porter Novelli is seeking a strategic and delivery-focused (Senior) Account Director to lead measurement strategy and performance analytics across a diverse portfolio of clients. You will be responsible for designing and executing integrated measurement frameworks that assess communications impact, inform activation, and drive excellence across brand and corporate PR, digital and social campaigns, plus crisis communications.

This is a client-facing role ideal for a leader who excels at turning complex data into simple, actionable implications – and who knows how to embed measurement into every stage of the communications lifecycle.

You will report to the Director of Intelligence within the agency's central Innovation Engine, working with a diverse range of clients including household consumer brands, B2B companies and Big Pharma clients.

Key Responsibilities

  • Own measurement strategy & performance analytics as a capability area
  • Develop and implement measurement frameworks and KPIs through hands-on execution, ensuring alignment with client goals across campaigns, channels, and audiences.
  • Work with Client Experience and Strategy teams to bring performance analytics into campaign planning, execution, and evaluation.
  • Leverage a mix of methodologies – including media, website, social media and search analytics – to generate meaningful impact narratives.
  • Lead client engagement and delivery excellence
  • Manage measurement strategy and performance analytics for multiple accounts, working closely with teams, partners, and clients to ensure smooth collaboration.
  • Ensure deliverables are accurate, visually engaging, and strategically actionable.
  • Partner with project management and finance teams to forecast resourcing needs and align delivery with financial targets.
  • Actively challenge and evolve what we measure to ensure relevance, clarity, and value for senior stakeholders.
  • Support agency growth
  • Build partnerships with platforms and vendors to enhance our offering and capability.
  • Support the new business process, including contributing to pitches, proposal writing, and presenting measurement approaches to prospective clients.
  • Represent Porter Novelli in internal forums (e.g., Omnicom working groups).

Required Skills & Experience

  • 7-10 years' experience in communications, digital or performance analytics, with a focus on measurement and impact evaluation.
  • Understanding of PR, media, and digital performance metrics (including reach, engagement, CTRs, sentiment, share of voice, brand health, search interest, sales attribution, etc.).
  • Experience using media, social media and search analytics tools like Talkwalker, LexisNexis, , GLIMPSE, Clickstream.
  • Digital analytics implementation and insights experience | Google Analytics or Adobe Marketing Cloud.
  • Experience creating surveys for campaign evaluation an advantage.
  • High proficiency with Excel, PPT and good working knowledge of data visualization tools like Power BI.
  • Early adopter and experimenter with AI platforms, fluent at writing prompts and excited about how AI and agentic assistance can optimize how measurement and performance analytics are delivered to clients.
  • Strong communication and stakeholder management skills, with the ability to turn data into clear insights that drive action and improve results.
  • Prior experience mentoring or managing team members.
  • Comfort working in matrixed, cross-functional teams.
  • Excellent attention to detail.

  • Director, Partner

    1 week ago

    London, Greater London, United Kingdom Strategy Full time £80,000 - £120,000 per year

    Company DescriptionStrategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better...

  • Director, Partner

    2 weeks ago

    London, Greater London, United Kingdom Strategy Full time £80,000 - £120,000 per year

    Company DescriptionStrategy (Nasdaq: MSTR) is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends, we set them, and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better...

  • Director, Business Development

    1 week ago

    London, Greater London, United Kingdom Strategy Full time £76,000 - £106,000 per year

    Company DescriptionStrategy (Nasdaq: MSTR)is at the forefront of transforming organizations into intelligent enterprises through data-driven innovation. We don't just follow trends—we set them and drive change. As a market leader in enterprise analytics and mobility software, we've pioneered the BI and analytics space, empowering people to make better...

  • Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom MRM Full time £90,000 - £120,000 per year

    Job DescriptionStrategy Director, CX / DigitalHybrid role with 3 days in our Bishopsgate London officeWe Are MRM UKAbout MRMMRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. We work in a borderless, integrated way to help businesses grow meaningful...

  • Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom MRM Full time £60,000 - £120,000 per year

    Strategy Director, CX / DigitalHybrid role with 3 days in our Bishopsgate London officeWe Are MRM UKAbout MRMMRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. We work in a borderless, integrated way to help businesses grow meaningful relationships with...

  • Account Director

    1 week ago

    London, Greater London, United Kingdom WeAreAspire Full time £720,000 per year

    Account Director - PPC & SEOLocation:London (Hybrid)Salary:£60, ,000Are you a strategic, client-focused digital specialist with a strong background inPPC and SEO?This is an exciting opportunity to join aleading performance marketing agencythat partners with brands to deliver measurable growth through smart digital strategy.AsAccount Director, you'll be the...

  • Strategy Director

    2 weeks ago

    London, Greater London, United Kingdom 7be2eb92-7a0a-4a04-8cce-17294df0643a Full time £60,000 - £120,000 per year

    About The RoleThe strategy team are the champions of developing full-funnel communication strategies within the agency. We are the architects of OMD Design, our end-to-end process, and responsible for its use across the agency. As a result, we are the bridge for most workstreams at OMD, from audience and behavioural insights to communications frameworks,...

  • Associate Strategy Director

    6 days ago

    London, Greater London, United Kingdom RAPP Full time £60,000 - £80,000 per year

    Associate Strategy DirectorLondon6 Months FTC – Highly likely to be converted to permanentHYBRID 3 days in the office / 2 days remote WHO WE AREWe are RAPP – world leaders in activating growth with precision and empathy at scale.As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client...

  • Associate Strategy Director

    5 days ago

    London, Greater London, United Kingdom RAPP Full time £57,000 - £83,500 per year

    Associate Strategy DirectorLondon6 Months FTC – Highly likely to be converted to permanentHYBRID 3 days in the office / 2 days remoteWho We AreWe are RAPP – world leaders in activating growth with precision and empathy at scale.As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client...

  • Strategy Director

    1 week ago

    London, Greater London, United Kingdom WeAreAspire Full time £60,000 - £120,000 per year

    Our client is one of the leading boutique strategy and innovation consultancies, they are known for their outstanding strategy, innovation, brand and futures work for some of the biggest global brands in the world. Going strong for decades and still independent, they have gone from strength to strength in the last few years and are able to offer one of the...