Director- Head of Paid Search

Reporting to
:
Executive Director - Paid Media

The Role

We are looking for a visionary Head of Paid Search to lead our award-winning team of Paid Media experts. As an industry-leading PPC expert, this is an opportunity to define and craft the future of Paid Search at Impression for the next 3-5 years.

You will be the architect of our PPC product, driving technical innovation, integrating complex data strategies, and acting as the public face of our agency's Paid Search offering. You will guide a large team to strive for better, to challenge best practices, and to solve challenges through innovative and technical solutions.

Key Responsibilities

Vision, Strategy & Product Development

• The 3-5 Year Roadmap: You will act as a visionary, building the vision and product roadmap for the PPC department for the next 3-5 years, identifying long-term opportunities within this ever-changing industry.
• Departmental Goals: You will define departmental goals and strategic plans for the future (1 year+), ensuring we are not just reacting to the market, but leading it.
• Tech Stack Innovation: You will work collaboratively with technical teams and the Technical Director to build new tools and develop our proprietary tech stack, prioritising tools that will have the greatest impact on delivery and outcomes.
• Service Evolution: You will constantly evaluate how we can evolve our proposition to maintain a leading market position, and work with other Department Heads/Directors to ensure delivery of our craft meets the highest standards.

Leadership & Talent Management

• Team Leadership: Inspire a team of 20-30 Paid Media experts, fostering a data-driven, solution-oriented, and commercial mindset.
• Prioritising the Craft: Challenge the status quo of how we drive results through Paid Search, ensuring best-in-class adoption of strategy and innovation
• Mentorship: Act as a true expert and thought leader within the field, using this to influence your team through mentorship and service leadership.

Commercial, Growth & Industry Profile

• Industry Spokesperson: Act as the external face of our Paid Search offering - delivering talks, creating content, and networking to raise our profile and drive leads.
• New Business & Pitching: Lead the new business strategy for PPC on key enterprise-level accounts, building pitch strategies, and forging strong relationships with prospects.
• Client Relationships: Build strong and lasting relationships with our key client contacts, acting as an escalation point to support with account challenges and building action plans to reduce attrition and keep relationships healthy.

Performance, Technical Delivery & Client Success

• Technical Mastery: Leverage your experience in integrating data, audiences, and digital experiences to drive superior results.
• Platform and Data Mastery: Be the go-to expert across Search platform functions and features, including but not limited to Google Ads, Microsoft Ads, Search Ads360.
• Hands-on Guidance: Be willing to "get stuck in" to account work, guiding teams to find and implement the right solutions for complex client challenges.
• Portfolio Health: Proactively identify threats across the client portfolio. You will monitor and measure portfolio-level trends to identify opportunities or potential client flags.

Salary: £64,900 (plus £6k for those living in the Greater London area)
What makes us different?

We are proud to be listed on the "Flexa 100" Most Flexible Companies to work for and to be officially recognised as a Great Place to Work. Alongside our amazing culture, here's what else makes us standout as a great employer:

• Flexible, hybrid working options - as per ways of working charter
• 4.5 day working week
• Private medical insurance with access to EAP
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
• Enhanced sick pay
• Access to OpenUp, a virtual therapy platform
• Enhanced parental leave
• 28 days annual leave, plus bank holiday
• Life leave – when something unexpected happens in your life and you need some paid leave
• Pregnancy loss and parental bereavement leave
• Compassionate leave
• Eye-care vouchers
• Opportunity to save on and spread the cost of new tech through Techscheme
• Travel to work scheme
• Railcard salary sacrifice scheme
• Budget for books, tools and software
• A full social calendar
• Summer and Christmas party (off-site)
• Chance to attend national and international conferences
• Top Apple equipment to use at work
• Savings on bikes and accessories through Cyclescheme
• Contributory pension scheme
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks

Diversity, Equity & Inclusion
We're listening and we're learning.

We're committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we're passionate about, and we're committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We'll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies
Strictly no recruitment agencies.