Commercial Business Executive – Glamping

Background

The Beal Group, a leading UK manufacturer of technical textiles and outdoor structures, is expanding its BCT Glamping & Outdoor Living division. This business produces high-quality canvas tents, safari lodges, and bespoke outdoor accommodation structures designed for the growing glamping, holiday park, and outdoor hospitality markets. Building on Beal Group's long-standing manufacturing heritage, this role will spearhead brand visibility, sales growth, and customer engagement across the UK and, in future, the international glamping sector — with a particular emphasis on trade events, exhibitions, and industry partnerships.

Purpose of the Role

The Commercial Manager / Executive - Glamping & Outdoor Structures will be responsible for:

• Building and maintaining relationships with existing key accounts.
• Working with key accounts to collate and collect forward order plans.
• Establishing stock figures to be built in line with sales forecasts
• Liaising with production to prioritize requirements in line with customer requirements/sales forecasts.
• Ensuring customer satisfaction on the sales journey.
• Managing any customer complaints or issues.
• Representing Beal Group at key glamping and outdoor hospitality trade shows and events.
• Building and converting new business opportunities with glamping operators, site developers, holiday parks, and distributors.
• Showcasing Beal Group's tent range through live display, demonstrations, and presentations.
• Driving sector growth and brand awareness in line with the company's commercial strategy.

This is a highly visible role suited to a commercially minded, outgoing individual passionate about outdoor living and hospitality design.

Key Responsibilities

Trade Shows & Events

• Lead Beal Group's presence at key glamping and outdoor hospitality events (e.g., The Glamping Show, Holiday Park Innovation, Farm Business Innovation).
• Manage all aspects of exhibition participation — pre-event planning, setup, display presentation, customer engagement, and post-event follow-up.
• Represent the company with professionalism and enthusiasm, demonstrating product features and design options to prospective customers.
• Track event-generated leads and follow through to quotation and sale conversion.

Sales & Business Development

• Generate new business within the glamping and outdoor accommodation sector.
• Develop and maintain relationships with campsite operators, developers, distributors, and hospitality buyers.
• Prepare and manage quotations, proposals, and order documentation.
• Work with the production and operations teams to ensure alignment between customer expectations and manufacturing capacity.
• Deliver against agreed sales targets and conversion KPIs.

Market Awareness & Brand Development

• Keep up to date with glamping market trends, sustainability requirements, and competitor products.
• Contribute to the creation of promotional materials and social media activity around trade shows and product launches.
• Provide feedback to the marketing and product teams on customer preferences and emerging opportunities.
• Maintain accurate CRM and pipeline data, reporting regularly on performance and market engagement.

Key Performance Indicators (KPIs)

• Sales revenue and conversion rates from trade show leads - tradeshow ROI.
• Volume and quality of new business generated within target sectors.
• Customer satisfaction and repeat purchase levels.
• Successful coordination and ROI from exhibitions and events.
• Accuracy and timeliness of CRM reporting.

Skills & Attributes

• Highly personable, confident presenter, and excellent communicator.
• Strong sales and negotiation ability, ideally with B2B experience in outdoor, leisure, or hospitality sectors.
• Organised and proactive, with strong attention to detail in event planning and customer follow-up.
• Comfortable working independently and travelling extensively across the UK (and occasionally abroad).
• Creative and enthusiastic about outdoor living, glamping, and sustainable tourism.

Experience & Qualifications

• Proven experience in business development, event sales, or account management (ideally within glamping, leisure, or outdoor structures).
• Background in B2B manufacturing or sales to hospitality/holiday park markets advantageous.
• Strong organisational and presentation skills.
• Familiarity with CRM systems, Microsoft Office, and event coordination tools.
• Full UK driving licence required