Marketing Director of Alcohol Brands

Job Title: Director of Alcohol Brands

Location: Cumbernauld/Middlebrook/Milton Keynes/London  - Hybrid

Contract and working pattern: Permanent 37.5 hours

Are you ready to Be Your Best Barr None?

Lets Grow

As our Brand Director for our exciting alcohol portfolio - you will have a mandate to drive significant market share growth and elevate brand equity across the portfolio.

Playing a pivotal role in shaping and driving the strategic direction of our brand portfolio you will have broad strategic responsibilities, ensuring the development and execution of world-class brand strategies to elevate brand equity, market share, and overall business growth.

Bringing your deep understanding of consumer and customer insights and market dynamics you will lead cross-functional teams to deliver superior brand initiatives consistently

Your responsibilities will include:

• Leading the formulation and execution of all long-term and short-term brand strategies

• This includes defining brand positioning, identifying new growth opportunities (innovation, market expansion), and ensuring alignment with overall AG Barr corporate goals

• Commercial & Financial Performance

• Ensure profitable growth by managing the brand's budget effectively and driving high ROI.

• Monitor and assess brand health using key metrics and KPIs (market share, awareness, loyalty) to optimise resource allocation and guide future commercial strategies

• Execution & Market Insights

• Own the creation and seamless execution of world-class, integrated brand campaigns across all touchpoints (digital, traditional, customer channels)

• Lead efforts to gather, analyse, and translate consumer and market insights into actionable strategies and compelling brand communications

• Leadership & Collaboration

• Provide strong leadership and mentorship to the brand team, fostering a high-performance, collaborative culture

• Act as the key partner for cross-functional teams (Sales, R&D, Finance) and engage with senior leadership to ensure strategic alignment and support for brand initiatives

What you will bring:

We are seeking a highly strategic and results-driven leader who possesses the following essential experience and skills:

• Proven Track Record in FMCG: A demonstrated track record in building and managing successful brands, ideally within the Alcohol or fast-moving consumer goods (FMCG) sector, with the ability to operate at a senior leadership level
• Strategic & Commercial Mastery: Exceptional ability to lead the formulation and execution of holistic brand strategies (long-term and short-term), paired with strong financial and commercial acumen to ensure optimal budget management and return on investment (ROI)
• Insight-Driven Leadership: Expertise in leveraging complex consumer and market insights to define unique brand positioning, drive innovation, and inform all tactical and strategic adjustments
• Cross-Functional & Senior Influence: Proven ability to navigate complex cross-functional relationships and collaborate effectively with sales, R&D, finance, and product teams, as well as influencing and engaging with senior leadership to ensure strategic alignment
• Team Development & Accountability: A strong leader committed to fostering a high-performance environment, mentoring direct reports, and driving accountability for brand health and key performance indicators (KPIs)

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus potential linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Private Medical Cover
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Ongoing professional development and access to Learning and Development programmes and content

And much more 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don't meet every single requirement, we encourage you to submit an application - you may be just what we are looking for Apply now

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 30th November 2025