Sponsorship & Event Sales Executive

4 days ago

Leicester, Leicester, United Kingdom Leicestershire County Cricket Club Full time £20,000 - £60,000 per year

Role: Sponsorship & Event Sales Executive

Hours: 35 hours per week – Monday to Friday Evening and occasional weekend work may be required to suit business needs

Location: Uptonsteel Grace Road, Grace Road, Leicester LE2 8AD

Responsible to: Head of Commercial

Job Purpose:

The Sponsorship & Event Sales Executive will be responsible for generating new sponsorship opportunities, managing existing partner relationships, driving event sales, proactively selling event and hospitality space on non-matchdays and delivering value to sponsors through innovative activation strategies. This role requires a proactive, results-driven individual with strong communication and negotiation skills.

Main Duties and Responsibilities:

· Identify and approach potential sponsors across various sectors.

· Develop tailored sponsorship proposals and presentations.

· Negotiate and close sponsorship deals in line with Club objectives.

· Maintain strong relationships with existing sponsors, ensuring contractual obligations are met.

· Collaborate with marketing and events teams to deliver sponsor activations.

· Monitor and report on sponsorship performance.

· Identify and approach potential businesses to sell hospitality and room hire.

· Develop and implement a sales strategy to drive non-matchday sales through conferencing and events.

· Meet and exceed sales targets as set by the Head of Commercial.

· Attend networking events and represent the Club professionally.

· Accurately report on all sponsorship sales in line with your set KPI'S.

· Attend events at the ground to ensure smooth running of delivery.

· Maintain accurate records of sponsorship activity and pipeline.

Other duties:


• To establish effective working relationships with external bodies as necessary.


• To contribute to the overall ethos, work and aims of Leicestershire County Cricket Club


• Actively demonstrate commitment to own continuous professional (CPD) and increase knowledge and adoption of 'best practice'.

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