Demand Generation Manager

About the Role

As part of the EMEA Demand Generation Marketing Team, we are seeking an experienced and dynamic Enterprise Demand Generation Manager to own and drive pipeline growth across the region. This role is crucial for accelerating revenue, engaging enterprise buyers, and enabling Sales through creative, data-driven demand generation programmes. The ideal candidate will be a highly organised, proactive, and results-oriented professional with a proven track record in planning, executing, and optimising multi-channel campaigns, managing third-party vendors, overseeing budgets, and collaborating closely with Sales, Field, Product Marketing, and Customer Marketing teams. You will also bring a creative mindset and analytical rigor to continuously test and optimise campaigns to maximise engagement, conversion, and ROI.

This is a remote position open to candidates based in a commutable distance to London.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You're energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.

You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

In This Role You Will:

• Own the EMEA enterprise pipeline, ensuring demand generation activities deliver measurable impact on opportunities, revenue, and overall growth.
• Develop and execute the EMEA demand generation strategy, partnering closely with Sales, Field Marketing, Product Marketing, and Customer Marketing teams to meet pipeline and revenue targets.
• Strategise, execute, and optimise multi-channel campaigns — including email, webinars, content marketing, direct mail, engagement and nurturing, and sales enablement — with creativity and innovation at the forefront.
• Forecast, measure, and optimise the impact of demand creation programmes on pipeline, revenue, and other KPIs, using insights to optimise prioritisation, improve outcomes, and demonstrate impact to stakeholders.
• Develop audience segmentation and targeting best practices, integrating them into campaign playbooks and ensuring messaging resonates with target personas.
• Manage third-party vendors and partners, ensuring successful execution of programmes, alignment with strategy, and maximised ROI.
• Collaborate closely with Sales and Field teams to align campaigns with account priorities, provide enablement, and ensure timely follow-up on leads.
• Bring new ideas and run experiments across channels, optimising campaigns for engagement, conversion, and growth.
• Own campaign budgets, tracking spend against business priorities and ensuring cost-effective, high-impact demand generation.
• Champion Samsara's culture and values, embedding a focus on customer success, inclusivity, growth mindset, and teamwork across all demand generation activities.

Minimum Requirements For the Role:

• Proven experience in demand generation, growth marketing, or related roles, ideally in B2B enterprise technology.
• Proven ability to own and drive pipeline, delivering measurable impact on opportunities, revenue, and growth.
• Strong analytical skills, able to measure campaign effectiveness, forecast impact, and optimise prioritisation to improve outcomes.
• Experience planning, executing, and optimising multi-channel campaigns — including email, webinars, content marketing, direct mail, engagement, nurturing, and sales enablement.
• Demonstrated ability to manage third-party vendors and campaign budgets, ensuring programmes are executed effectively and ROI is maximised.
• Excellent stakeholder management and communication skills, able to influence Sales, Field, Product Marketing, Customer Marketing, and senior executives.
• Creative, proactive, and results-oriented, with a bias for action and a track record of running experiments to optimise engagement, conversion, and growth.
• Proficiency with Salesforce, Marketo (or other marketing automation platforms), Excel, and familiarity with demand generation or ABM tools such as 6sense, Outreach, ZoomInfo, or similar.
• Ability to collaborate across cross-functional teams and manage multiple initiatives under tight deadlines.
• BS/BA degree or equivalent experience.