Demand Generation Strategist

4 days ago

EUUKLondon, United Kingdom Kibo Commerce Full time £60,000 - £100,000 per year

ABOUT THIS ROLE 

As the EMEA Demand Generation Strategist at KIBO, you will be responsible for optimizing new pipeline acquisition. Your primary focus will be driving qualified leads to the sales team, influencing the outbound strategy, scaling an account-based marketing strategy, and EMEA-based field marketing support. Your role will involve driving digital demand and executing strategic events and field marketing campaigns to predictably create a pipeline that converts to revenue.

ABOUT KIBO 

KIBO is a composable digital commerce platform for B2C, D2C, and B2B organizations who want to simplify the complexity in their businesses and deliver modern customer experiences.  KIBO is the only modular, modern commerce platform that supports experiences spanning B2B and B2C Commerce, Order Management, and Subscriptions. Companies like Ace Hardware, Zwilling, Jelly Belly, Nivel, and Honey Birdette trust KIBO to bring simplicity and sophistication to commerce operations and deliver experiences that drive value.   

KIBO's cutting-edge solution is MACH Alliance Certified and has been recognized by Forrester, Gartner, IDC, Internet Retailer, and TrustRadius. KIBO has been named a leader in The Forrester Wave: Order Management Systems, Q1 2025 and in the IDC MarketScape report "Worldwide Enterprise Headless Digital Commerce Applications 2024 Vendor Assessment".

By joining Kibo, you will be part of a team of Kibonauts all over the world in a remote-friendly environment. Whether your job is to build, sell, or support Kibo's commerce solutions, we tackle challenges together with the approach of trust, growth mindset, and customer obsession. If you're seeking a unique challenge with amazing growth potential, then come work with us 

WHAT YOU'LL DO 

Project manage vendor-driven programs, like content syndication through media partners, events, and webinarsGenerate account-based marketing campaigns that drive intent and engagement with our key accounts to generate pipelineManage EMEA-based demand generation marketing campaigns from start to finish across channels such as email, paid media, paid search, social, third party and content syndication, with quantifiable results.Use marketing automation to improve lead outcomes, through email marketing and optimized lead flows, audience segmentation, and workflows (Hubspot)Maintain a feedback loop with sales to optimize lead generation, follow-up activities, and conversion to pipelineDevelop, execute and manage comprehensive events and field marketing campaigns that aligns with Kibo's marketing and sales goals

WHAT YOU'LL NEED

2+ years of experience in driving revenue with B2B SaaS organizations, particularly eCommerce, Order Management/Supply Chain, or Retail a plusMaster at developing, executing, and measuring innovative and results-focused demand programs and campaigns Proficient in communications and creating copy for campaignsDemonstrated analytical ability, specifically around program measurement, forecasting and ROI, and program execution skills Experience working across multiple product lines and buyer profiles Strong project management skills and experience with superb attention to detailHands-on experience with marketing automation, CRM, ABM, and digital tools like Hubspot, Salesforce, Demandbase, Regie.AI, Outreach, Google PPC, LinkedIn ads

KIBO PERKS

Flexible schedule and hybrid work setting  

Paid company holidays and global volunteer holiday  

Generous health, wellness, benefits, and time away programs  

Commitment to individual growth and development and opportunity for internal mobility  

Passionate, high-achieving teammates excited to help you succeed and learn 

Company-sponsored events and other activities  

At Kibo we celebrate and support all differences. Kibo is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status.


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