Head of Marketing Operations

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking.

GoCardless processes US$130bn+ of payments annually, across 30+ countries; helping customers collect and send both recurring and one-off payments, without the chasing, stress or expensive fees. We use AI-powered solutions to improve payment success and reduce fraud. And, with open banking connectivity to over 2,500 banks, we help our customers make faster, more informed decisions.

We are headquartered in the UK with offices in London and Leeds, and additional locations in Australia, France, Ireland, Latvia, Portugal and the United States.

At GoCardless, we're all about supporting you We're committed to making our hiring process inclusive and accessible. If you need extra support or adjustments, reach out to your Talent Partner — we're here to help

And remember: we don't expect you to meet every single requirement. If you're excited by this role, we encourage you to apply

The Role:

The Head of Marketing Operations role will lead and elevate marketing efficiency across Demand Generation in our outbound B2B GTM organisation and the inbound Global Growth functions. The role is responsible for driving operational efficiency and fueling smart growth for our marketing initiatives by empowering the marketing teams to achieve its full potential.

What excites you:

• Marketing Operations strategy: Design and implement a data-driven marketing operations strategy aligned with overall marketing objectives. Focus on optimising marketing spend for maximum return and fueling smart growth through efficient campaign execution.
• Leadership: Lead and mentor a growing team of marketing operations professionals, fostering their development and ensuring the team scales effectively alongside the growing marketing needs.
• Collaboration: Collaborate effectively with marketing teams to understand their needs and provide operational support. Build strong relationships across departments to foster cross-functional collaboration.
• MarTech Stack guardian: Oversee our marketing technology (MarTech) stack in particular the day-to-day operations. Ensure these tools empower the team and drive operational efficiency. Partnering with Business Services to drive selection as required.
• Marketing automation architect: Identify and implement marketing automation techniques to optimise campaign execution and lead nurturing. Automate repetitive tasks to free up team bandwidth and accelerate growth.
• Workflow optimisation: Streamline marketing workflows and develop SOPs (Standard Operating Procedures) to eliminate bottlenecks and maximise efficiency. Cultivate a culture of continuous improvement within the marketing department.
• Data Guardian: Manage and maintain marketing databases and ensure data accuracy. Foster a data-driven culture across the marketing team.
• Data-Driven: Champion data-driven decision making by providing actionable insights and reports on marketing performance metrics.

What excites us:

• 10+ years experience working in marketing operations or a related field.
• Proven track record of building and leading high-performing marketing operations teams.
• Proven experience of managing marketing tools such as Pardot, Demandbase, Braze, Salesforce and Hubspot
• Experience in technical transformation projects would be a plus.
• Strong understanding of marketing automation principles and a strategic vision for utilising MarTech solutions.
• Expertise in data analysis and reporting tools
• Experience collaborating with cross-functional teams and aligning marketing operations with overall business objectives.
• Passion for innovation and continuous improvement.

We don't expect you to meet every requirement. If you're excited by this role, we encourage you to apply.

Base salary range: £68, ,000

Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid-point (£68,000 - £85,000) of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work.

• Wellbeing: Dedicated support and medical cover to keep you healthy.
• Work Away Scheme: Work from anywhere for up to 90 days in any 12-month period.
• Hybrid Working: Our hybrid model offers flexibility, with in-office days determined by your team.
• Equity: All permanently employed GeeCees get equity to share in our success.
• Parental leave: Tailored leave to support your life's great adventure.
• Time Off: Generous holidays, 3 volunteer days, and 4 wellness days annually.

We're an organisation defined by our values; We start with why before we begin any project, to ensure it's aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

We're building the payment network of the future, and to achieve our goal, we need a diverse team with a range of perspectives and experiences. As of July 2024, here's where we stand:

• 45% identify as women
• 23% identify as Black, Asian, Mixed, or Other
• 10% identify as LGBTQIA+
• 9% identify as neurodiverse
• 2% identify as disabled

We're committed to reducing our environmental impact and leaving a sustainable world for future generations. As co-founders of the Tech Zero coalition, we're working towards a climate-positive future.