Consumer PR Executive

6 days ago

Bolton, Bolton, United Kingdom AO Full time £25,000 - £40,000 per year

Job Overview
About The Role

At AO, we believe in making decisions that are driven by purpose, passion, and people. As part of our in-house communications team within the wider Brand and Marketing function, we're on a mission to tell powerful stories that connect with our customers and build brand love. is at the heart of our retail business, and we're looking for a talented Consumer PR Executive to help us shout about it. As our new Consumer PR Executive, you'll play a key role in activating and delivering our retail PR plans for Reporting directly to Jess, our Consumer PR Manager, you'll be responsible for securing strong, positive media coverage and collaborating closely with our social and ecommerce teams to drive cross-channel campaigns. We've got some exciting projects on the horizon, so if you've got a nose for a great story and a passion for creating buzz, we'd love to hear from you. At AO, we believe in making decisions that are driven by purpose, passion, and people. As part of our in-house communications team within the wider Brand and Marketing function, we're on a mission to tell powerful stories that connect with our customers and build brand love. is at the heart of our retail business, and we're looking for a talented Consumer PR Executive to help us shout about it. As our new Consumer PR Executive, you'll play a key role in activating and delivering our retail PR plans for Reporting directly to Jess, our Consumer PR Manager, you'll be responsible for securing strong, positive media coverage and collaborating closely with our social and ecommerce teams to drive cross-channel campaigns. We've got some exciting projects on the horizon, so if you've got a nose for a great story and a passion for creating buzz, we'd love to hear from you.

Here's What You Can Expect To Be Doing

  • Driving the press office by managing daily proactive and reactive media relations with national and consumer press.
  • Supporting the Consumer PR Manager in executing the communications strategy to secure coverage, build external links, and boost brand awareness.
  • Collaborating with internal teams (SEO, Brand, Social, Content Marketing, Trading) to maximise impact across channels.
  • Proactively pitching and selling-in stories to top-tier media outlets.
  • Assisting with performance reporting and communicating results to stakeholders.
  • Writing press releases, comments, and other PR materials.
  • Monitoring media daily for newsjacking opportunities.
  • Brainstorming creative PR ideas and reactive opportunities.
  • Coordinating press photography, events, and visits.
  • Working closely with AO's agency partners.
  • Building a strong understanding of the retail media landscape.

A Few Things About You

  • PR / marketing experience in a fast-paced environment (in-house or agency).
  • Experience working on PR campaigns for national consumer brands, with a portfolio of national coverage.
  • You're a confident communicator with a flair for storytelling and a hunger for results. You thrive in a fast-paced environment and love working collaboratively to bring ideas to life
  • Strong media relations skills and the ability to build lasting journalist relationships.
  • Exceptional writing skills and a keen editorial eye.

A Bit About Us
When it comes to appliances and electricals, we've got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we've got those too). We're known for helping our customers brilliantly - and it's no different for AOers. We care about more than what's on your CV, because together we can do extraordinary things.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you'll be rewarded inside and outside of work.

  • Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us)
  • Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
  • Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access
  • Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP's, Mental Health support and much more.
  • Discounts; exclusive discounts across our product range.
  • Family leave; Enhanced Maternity, Paternity and Adoption leave.
  • Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
  • On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks

To see all our benefits and perks, visit our AO Benefits page.

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