Consumer PR Executive

Job Overview About the Role We believe in making decisions that are driven by purpose, passion, and people. As part of our in‑house communications team within the wider Brand and Marketing function, we’re on a mission to tell powerful stories that connect with our customers and build brand love. AO.com is at the heart of our retail business, and we’re looking for a talented Consumer PR Executive to help us shout about it. You’ll play a key role in activating and delivering our retail PR plans for AO.com. Reporting directly to Jess, our Consumer PR Manager, you’ll be responsible for securing strong, positive media coverage and collaborating closely with our social and e‑commerce teams to drive cross‑channel campaigns. We’ve got some exciting projects on the horizon, so if you’ve got a nose for a great story and a passion for creating buzz, we’d love to hear from you. Our people are our superpower, and we’re unstoppable when we’re together We want your ideas to flow, and what better way to make that happen than being based onsite, five days a week, where our culture fuels creativity, collaboration and growth. Responsibilities Driving the press office by managing daily proactive and reactive media relations with national and consumer press. Supporting the Consumer PR Manager in executing the communications strategy to secure coverage, build external links, and boost brand awareness. Collaborating with internal teams (SEO, Brand, Social, Content Marketing, Trading) to maximise impact across channels. Proactively pitching and selling‑in stories to top‑tier media outlets. Assisting with performance reporting and communicating results to stakeholders. Writing press releases, comments, and other PR materials. Monitoring media daily for newsjacking opportunities. Brainstorming creative PR ideas and reactive opportunities. Coordinating press photography, events, and visits. Working closely with AO’s agency partners. Building a strong understanding of the retail media landscape. Qualifications PR / marketing experience in a fast‑paced environment (in‑house or agency). Experience working on PR campaigns for national consumer brands, with a portfolio of national coverage. You’re a confident communicator with a flair for storytelling and a hunger for results. You thrive in a fast‑paced environment and love working collaboratively to bring ideas to life. Strong media relations skills and the ability to build lasting journalist relationships. Exceptional writing skills and a keen editorial eye. About Us When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too). We’re known for helping our customers brilliantly – and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things. Benefits Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us) Pension; contribute 5% of your annual salary and we’ll match the same. VIP access to the AO Arena – opportunities to win free tickets and pre‑sale access. Health & wellbeing; discounted gym membership, onsite spa, and the Help @ Hand scheme giving you access to virtual GPs, mental health support and more. Exclusive discounts across our product range. Family leave; enhanced maternity, paternity and adoption leave. Making a difference; 2 fully paid days a year to donate your time to any charity of your choice. On‑site perks; free on‑site parking, complimentary breakfast and a coffee at our subsidised Starbucks. Seniority Level Entry level Employment Type Full‑time Job Function Marketing, Public Relations, and Writing/Editing Industries Retail #J-18808-Ljbffr