Marketing Effectiveness Analytics Lead

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we're uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.

About the role:
Fixed Term Contract until July 2026

We are looking for a Global Marketing Effectiveness Analytics Lead for Marketing Mix Modelling (MMM), to work within the Global Business Intelligence & Effectiveness (BIE) Team, as part of the central Consumer & Business Insights & Analytics (CBIA) organisation. This role will be reporting to the Global Marketing Effectiveness Analytics Director within BIE and working within a team of four Subject Matter Experts (SMEs).

MMM is a centralised, global workstream leveraging data infrastructure, standardised processes & advanced modelling to deliver performance analysis and optimisation insights & recommendations, to drive improvements in investment effectiveness.

This role will provide SME guidance to global, BU and local teams, and support the execution of the MMM programme, by partnering cross-functionally to ensure its successful launch & adoption. The successful candidate will facilitate the end-to-end process, from data discovery to results delivery, and support the BU teams in incorporating the MMM insights & tools into their media & marketing planning.

Key responsibilities may include:

• Support the end-to-end set-up and delivery of each quarterly cycle of MMMs: This includes initial engagement & kick-off (alignment on data requirements, deadlines, owners, model scope), coordinating with the modelling vendors & offshore team on resourcing & timelines, and removing roadblocks to ensure smooth delivery.
• Support continuous improvement and core programme development: Including organising & leading end-of-cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting the testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements and the ongoing upskilling of the vendors & offshore team.
• Drive effectiveness via MMM insights and value-added deliveries: Collaborate with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leverage MMM output to deliver annual cross-market & brand meta-analyses, deliver quarterly reports & newsletter updates.
• Drive MMM uptake and usage via structured capability and training initiatives: Support BU & other teams with targeted training on areas such as MMM fundamentals, results, output & tool usage; facilitate cross-functional learning & knowledge transfer by leading "community of experts" forums and through ad hoc consultancy.

Preferred skills and experience:

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
• Knowledge of analytical practices and methodologies in Consumer Goods Industry (FMCG) – preferably will have worked with Nielsen/Circana/IQVIA or other vendors for MMM/Price and Promo studies or other in-market studies at local level
• Hands-on knowledge and understanding of syndicated data measures and attributes in varied data landscapes, experience in business intelligence/analysis
• Proven ability to work under tight timelines and prioritize among multiple projects, with strong coordination and project management skills

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We'll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.