Sales Manager, Sports, High Street

Responsible for driving sales and margin performance across Sports, High Street and eCommerce channels in the UK & ROI, with a major focus on expanding our presence in these fast-growing segments. The role will be accountable for developing new customer relationships, building out point-of-sale opportunities, and maximising performance with existing retail partners.

Work in close collaboration with internal departments and external partners to ensure smooth business operations, whilst delivering on ambitious growth and profitability targets. This is a full time role, in the designated office 5 days per week.

Responsibilities

• Oversee sales performance across Sports, High Street, and eCommerce retail accounts in the UK/ROI.
• Develop channel-specific strategies to achieve sales and margin targets and increase profitability in key growth categories.
• Major focus on expanding the customer base in these channels, onboarding new retail partners and driving additional point-of-sale opportunities.
• Analyse local market dynamics, consumer behaviour, and competitor activity to inform strategy and tactical execution.
• Key account management of existing and new customers, including relationship management, account development, and long-term growth planning.
• Build and maintain an in-depth understanding of the Sports, Lifestyle, and eCommerce landscape to ensure competitive advantage.
• Supply territory insights to inform wider business strategy, category planning, and promotional activation.
• Ensure smooth communication and coordination with internal functions such as Sales Support, Marketing, Brand, Production, and Logistics.
• Provide timely and accurate reporting to Finance, Controlling, Planning, and Senior Management on the performance and outlook of the business.
• Implement channel-specific promotional activities and support local retail initiatives to drive sell-through.

Knowledge / Skills / Experience

• 10+ years of relevant sales or account management experience, ideally with strong exposure to Sports, Lifestyle, High Street, or eCommerce channels.
• Proven track record of access to key decision-makers and influencing senior stakeholders in retail.
• Strong understanding of the UK retail landscape, with emphasis on digital commerce and omnichannel trading.
• Trading card / collectibles experience a strong plus.
• Excellent commercial acumen, with the ability to apply a broad range of sales techniques to increase sales and profitability.
• Outstanding oral and written communication skills.
• Strong organisational skills with the ability to manage workload and priorities independently.
• Resilient, proactive, and adaptable to change.
• Professional, polished presence and ability to act as a brand ambassador.
• Degree in a business-related field preferred.

Competencies

• Teamwork and collaboration.
• Problem-solving, resolutive and "can do" attitude.
• Resilience and patience.
• Results-oriented, with a strong focus on growth.
• Positive, confident, and professional mindset.

The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

Subject to applicable laws, Fanatics Collectibles may choose to run a background check.

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