Regular Giving Officer

As Regular Giving Officer, you will play a critical role in growing and maintaining income at the Hospice of St Francis and in positioning us as the local charity of choice amongst our community.

Reporting into the Head of Philanthropy and working closely with the rest of the Fundraising Department, as well as with the Communications and Volunteering Departments, you will personally manage and grow the Hospice of St Francis's Regular and Mid-Level Giving Programme, also known as Friends of St Francis.

You will forge strong working relationships and collaborate closely with the Communications Department, responsible for Appeal Giving, and the Wellbeing Department, responsible for in-memory giving and the Light up a Life programme, together establishing an integrated individual giving programme.

The Friends of St Francis was established in 2024, following a full review of the programme and has just marked its first anniversary. This role will be responsible for reviewing, developing and implementing a strategy that will ensure the retention and recruitment of regular givers through refining the offering and providing a thoughtful engagement plan. You will also be responsible for developing a new mid-value Friends segment, ensuring its alignment with the Major Donor programme and other offerings.

With an eye to growing income, you will also explore and implement options to grow the supporter base, including payroll giving and testing the conversion of one-time donors. You will also consider options to optimise the programme for the digital age, taking into consideration the demographic of our supporters.

This is an exciting role with lots of potential to utilise your skills and test and implement different strategies to grow the regular giving base at the Hospice of St Francis.

Strategy Development and Implementation

· Review, develop and implement a regular giving strategy, incorporating the Friends of St Francis Programme and testing new initiatives such as Payroll Giving and index-linked giving

· Research, develop and implement associated objectives, workplans and KPIs to track progress and make adaptations to plans as required

· Work closely with stakeholders, to curate and implement compelling regular giving plans with a focus on supporter experience and cost-efficiency

· Identify, develop and test new initiatives to grow regular giving

Management of Regular Giving Programme

· Develop and implement a supporter engagement plan for Friends of St Francis

· Drive acquisition of new supporters, including by converting appeals and one-off donors, and develop initiatives to track and re-engage lapsed supporters

· Manage the welcome journey for new supporters

· Develop supporter journeys, in particular with Legacy, in-mem and Appeal Giving

· Develop and implement a differentiated mid-value giving programme

· Working with the Head of Philanthropy, identify supporters with potential to become major givers

· Provide adhoc support to the Legacy Giving Lead

· Lead cross-hospice campaigns to drive regular giving

Planning and administration

· Work with the CRM team to ensure smooth administration of the regular giving programme and support with improvement and updates to the system

· Maintain accurate records of donor communications

· Personally maintain accurate supporter data and adhere to GDPR and fundraising regulations

· Feed into annual planning process, working with the Head of Philanthropy to inform required expenditure budget to run and grow the regular giving programme

· Responsible for ensuring GDPR compliance for the regular giving programme

· Work with the Communications team to manage and maintain campaign collateral such as templates, thank-you letters, and welcome packs, ensuring brand and message consistency.

· Together with the volunteering team, identify activities that would benefit from the support of volunteers and lead on their engagement and management, including securing and managing them

Qualifications, Skills, Experience, Knowledge & Approach

Essential

· At least three years' experience in a individual or regular giving role, or with relevant comparable experience for e.g. in marketing

· Demonstrable experience of maintaining and growing income through an individual giving programme

· Strong data analysis skills and experience of utilising segmented data to improve supporter engagement, and improve life-time value

· Experience of running regular giving recruitment campaigns

· Experience of creating engaging supporter communications – both digital and in print

· Experience of using and a CRM database, and of developing systems and processes to ensure good donor management

· Experience of developing and tracking KPIs

· Strong project management skills and ability to manage multiple, complex projects simultaneously

· Working knowledge of the Code of Fundraising and Data Protection laws

· Understanding of how to manage a regular giving programme in a cost-efficient way that maximises ROI

· Practical understanding of trends in regular giving, and willingness to test and iterate new ideas to drive sustainable income growth

· Proficiency in Microsoft Office and online marketing platforms

· Understanding of how to use online and offline means to drive regular giving

Desirable

• Experience of creating and executing a mid-value strategy
• Experience of managing volunteers
• Previous experience of fundraising in a Hospice setting
• Knowledge of Donorfy

Relevant Fundraising or marketing qualification

Job Types: Full-time, Permanent

Pay: £32,000.00-£35,000.00 per year

Benefits:

• Canteen
• Company pension
• Free parking
• On-site parking
• Work from home

Work Location: In person