Ecommerce Development Manager

The Company

We imagine, launch, and run our own brands. From idea to market-ready, we focus on creating products that serve a real purpose. Our team handles everything in-house from initial concept research and prototyping to branding, packaging, and supplier coordination. Every product we launch is designed for durability, functionality, and scalability.

With a data-driven approach, we refine listings, run performance advertising, and track every metric to maximise visibility, conversion, and brand growth. Our logistics operations are built for speed, accuracy, and control. We coordinate warehousing, packaging, and delivery across multiple platforms to ensure fast, reliable service.

Job Summary

We are seeking a commercially minded Ecommerce Development Manager to take full, day-to-day ownership of online sales performance across Amazon, eBay, Shopify, and emerging digital channels. This highly autonomous role suits someone confident managing their own workload, making data-led decisions, and continually improving revenue, product visibility, and customer experience.

You will manage the full ecommerce cycle from product listings and campaign execution to performance analysis and optimisation, ensuring all activity aligns with commercial objectives and brand standards. You will also support digital marketing by running and optimising Meta, Google, and other paid campaigns, managing budgets, and using social platforms to drive traffic and conversion. Strong email marketing experience is essential, including targeted campaigns and automated flows built from customer data.

Experience with TikTok Shop is highly beneficial, including storefront management, high-performing listings, promotional coordination, and TikTok Ads. Confidence using AI tools to streamline workflows, create content variations, optimise listings, and support data analysis is also advantageous.

Working closely with product development, sourcing, logistics, and marketing teams and supported by the Managing Director, you will help shape ecommerce growth strategy while independently driving initiatives forward. As the business scales, the role offers a clear path to leadership and future team management.

You will be proactive in identifying new ecommerce and digital marketing opportunities to ensure we remain competitive in a fast-moving online retail environment.

Key Skills

• Proven ability to independently manage and grow Amazon and eBay sales channels (experience with Shopify, B&Q, OnBuy, Mountain Warehouse, and The Range is advantageous).
• Strong social media marketing skills, including hands-on management of Meta and Google paid campaigns.
• Demonstrated ability to use social platforms to drive traffic and sales across Shopify and other ecommerce sites.
• Solid email marketing experience, including list utilisation, targeted campaigns, and automated funnels.
• Strong commercial mindset with the ability to translate digital activity into measurable revenue impact.
• Clear understanding of online customer journeys and conversion optimisation.
• Excellent analytical and reporting skills, with confidence interpreting data and making autonomous decisions.
• Experience with TikTok Shop, including optimised listings, promotional events, and TikTok Ads.
• Ability to use AI tools for copywriting, keyword research, automation, reporting, and creative ideation.
• Familiarity with DataDive, Helium10, or similar tools for keyword research, competitor analysis, and product optimisation.
• Familiarity with CRM systems, email platforms, and ecommerce reporting tools.
• Proactive approach with the potential to mentor and lead as the ecommerce function grows.

Responsibilities

Platforms

• Take full ownership of all third-party ecommerce platforms, primarily Amazon and eBay, while overseeing Shopify, B&Q, OnBuy, Mountain Warehouse, and The Range.
• Manage the creation, optimisation, and performance of product listings, ensuring alignment with brand and platform best practices.
• Manage and optimise TikTok Shop, including storefront setup, listings, enhanced content, live-shopping, and promotional mechanics.
• Use AI tools to refine titles, descriptions, keywords, and imagery concepts to improve conversion and ranking.
• Continually improve product pages, merchandising, and platform strategies to maximise visibility and sales.
• Coordinate briefs with internal teams and external suppliers to deliver high-quality creative assets and enhanced content.
• Establish scalable processes and standards with future team leadership in mind.

Sales & Growth

• Set platform-specific sales targets with the Managing Director and monitor performance via analytics tools.
• Develop and execute data-driven growth strategies across paid media, social advertising, promotions, and platform optimisation tools.
• Drive TikTok Shop growth through creator collaborations, paid advertising, and platform-led promotions.
• Use AI-driven insights and automation to support forecasting, analysis, and commercial decisions.
• Accurately forecast demand and coordinate with product and inventory teams to ensure stock availability.
• Maintain strong customer satisfaction across all ecommerce touchpoints.
• Identify trends, opportunities, and risks to support broader commercial planning.

Social Media & Performance Marketing

• Plan, execute, and optimise Meta and Google campaigns, managing budgets to maximise ROI.
• Develop social media strategies that build brand awareness, engagement, and ecommerce sales.
• Work with marketing on social-first campaigns and launch strategies aligned with ecommerce goals.
• Coordinate with influencers, media partners, and external agencies to extend reach and drive conversions.
• Collaborate with creators and affiliates to scale TikTok Shop sales via organic and paid content.
• Use AI tools for creative variations, content ideas, and performance insights to accelerate optimisation.
• Help establish scalable processes and best practices for future team members.

Email Marketing

• Develop and manage email campaigns and automated funnels to nurture leads and drive repeat sales.
• Segment customer databases to deliver personalised, relevant content.
• Plan regular email schedules, promotional sends, and automated journeys aligned with wider marketing and sales goals.
• Use AI for segmentation and content generation to enhance personalisation and streamline production.
• Analyse performance, report on key metrics, and implement ongoing optimisation to improve engagement and conversions.
• Build email workflows and frameworks that support future team growth.

Beneficial Software & Tools

• DataDive
• Helium10
• AI tools for:

o content generation

o data analysis

o listing optimisation

o workflow automation

• Experience with TikTok Shop analytics, TikTok Ads Manager, and creator/affiliate tools.

Job Types: Full-time, Permanent

Pay: £42,000.00-£48,000.00 per year

Benefits:

• On-site parking

Experience:

• Amazon Seller Central: 2 years (required)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person