SEO Marketing Manager

Company Description

Brew Digital is a team of problem solvers, made up of designers, developers, digital marketers, and project managers who keep everything running smoothly.

Brew Digital works with an array of clients, offering expertise across website design, creative, and digital services. We are also the in-house agency for our parent company - The Adaptavist Group, ; a family of brands that combine people, processes, and technology to make businesses better. The Group is on a mission to ignite lasting change in the way we work.

The offices in Norwich and London are a vibrant and welcoming space designed for collaboration and creativity. We have a hybrid working style so our team is based both locally and remotely. Regardless of location, this is a diverse and talented team that prides themselves on their warm and welcoming culture.

What we offer you

We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide MacBooks to all employees and additional support for fully remote workers to set up their home offices.

Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

Read our full list of benefits

Job Description

About the role

The SEO Marketing Manager will be instrumental in advancing the agency's SEO strategies, focusing on content development, digital PR, and backlink building. You will be responsible for enhancing our clients' online visibility, driving organic traffic, and building authoritative backlinks. This role requires a forward-thinking individual who understands the evolving landscape of search, including the impact of AI and large language models (LLMs). Reporting to the Head of Digital Marketing, the SEO Marketing Manager will enhance our SEO offerings, drive client success, and ensure our practices remain innovative and effective.

What you'll be doing

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive website traffic for our clients.
• Lead efforts in building high-quality backlinks through strategic outreach and digital PR.
• Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
• Collaborate with content creators to ensure SEO best practices are integrated into content development.
• Monitor and analyse website performance using SEO tools (SE Ranking and Screaming Frog) and analytics platforms, providing regular reports and actionable insights.
• Stay updated on the latest SEO trends, algorithm changes, and advancements in AI and LLMs to inform strategy adjustments.
• Provide thought leadership and guidance on the future of search, including the impact of AI technologies.
• Mentor and support junior team members, fostering a culture of continuous learning and improvement.

Qualifications

What we're looking for

• Proven experience in SEO roles, ideally within an agency environment.
• Demonstrable success in managing SEO campaigns and strategies.
• Strong experience in Digital PR and backlink (essential).
• Track record of building and executing effective backlink strategies.
• Extensive experience with SEO tools (e.g., Conductor, Screaming Frog, MOZ, SE Ranking) and web analytics platforms (e.g., Google Analytics, Google Search Console).
• In-depth understanding of search engine algorithms and the ability to influence ranking behaviour.
• Excellent organisational, prioritisation, and interpersonal skills, with the ability to manage a broad range of stakeholders.
• Solid understanding of the impact of AI on SEO (GEO).

A few nice to haves

• Expertise in Conversion Rate Optimisation (CRO) best practices
• Experience in a fast-paced, high-growth tech start-up environment
• Self-motivated, ambitious, and driven to achieve outstanding results
• Strong presentation skills with a proven ability to lead client pitches and presentations.

Additional Information

Not ticking every box? That's totally okay Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At Brew Digital, part of TAG, we're dedicated to creating a diverse and welcoming team. If you're passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don't have everything that's listed just yet.

Drop us your application, we'd love to hear from you

What to expect

We have published some support on Interviewing with us to try to alleviate any pre-interview anxieties, here you'll find information to help you prepare and ace an interview at TAG.

You can read them here

Equal opportunities for everyone

At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.

Check out our WORK180 page

Check out our Flexa page

We look forward to your application