Chief Marketing Officer

The Role

Are you a visionary marketing leader with a proven track record of driving brand and commercial growth through integrated, data-driven strategies?

London Business School is seeking an accomplished Chief Marketing Officer to elevate our global reputation and impact. The ideal candidate will bring deep expertise in digital transformation, CRM, and AI-enabled marketing, alongside a sophisticated understanding of customer insight, segmentation, and global audience behaviour. You will thrive in complex stakeholder environments, influencing at every level while leading high-performing teams with both strategic acumen and hands-on pragmatism. Experience managing agencies, suppliers, and large-scale marketing budgets is essential.

While higher-education experience is an advantage, we welcome applicants from other sectors who are passionate about shaping the future of a world-class institution.

Main Responsibilities

• Develop and execute an integrated marketing strategy that drives qualified interest, conversion, and lifelong engagement across all portfolios.
• Position marketing as a strategic growth engine - aligning campaigns, brand activity, and digital investments with School-wide commercial and reputational goals.
• Establish clear success measures linked to enrolment, participation, engagement, and ROI.
• Strengthen and protect the London Business School brand - ensuring it remains aspirational, relevant, and globally distinctive.
• Deliver a clear, insight-led brand narrative and storytelling that celebrates the School's impact on business and society.
• Elevate faculty thought leadership, research, and alumni impact stories to reinforce LBS's position among the world's top business schools.
• Build a robust marketing insights capability that deepens understanding of learner, participant, and partner motivations, inclusive of global reach and multicultural audiences, to inform authentic, data-led storytelling.
• Translate insight into strategy - informing product innovation, pricing, and go-to-market decisions for Degree, Executive Education, and Digital Learning portfolios.
• Use data and analytics to anticipate market trends and guide investment priorities.
• Lead the digital evolution of marketing - embedding automation, CRM, and AI-enabled decision making to optimise performance and personalisation.
• Lead and develop a high-performing brand & marketing organisation that brings together brand, digital, content, creative, insight, and analytics expertise.
• Collaborate across functions - particularly with Degree, Executive Education, Digital Learning, and Advancement - to ensure alignment, consistency, and shared success.

Who we are looking for

• Proven record of driving brand and commercial growth through integrated marketing and data-driven strategy.
• Expertise in digital transformation, CRM, and AI-enabled marketing.
• Deep understanding of customer insight, segmentation, and global audience behaviour.
• Proven ability to influence across complex stakeholder environments and lead high-performing teams.
• Able to think strategically while remaining hands-on and pragmatic when required.
• Experience managing agencies, suppliers, and large-scale marketing budgets.
• Higher-education experience is a plus, not a prerequisite; experience in premium consumer, professional-services, or technology-led sectors is equally valued.

What you can expect from us

• Generous annual leave of 27 days plus extra between Christmas and New Year
• Generous pension package, 14.5% employer contribution (in return for employee enrolment and contribution)
• Free onsite gym and swimming pool
• Amazing range of professional development to support your career path
• Enhanced cycle to work scheme
• Wellbeing offering to support your physical, mental and financial health
• Up to 5 days paid emergency leave for staff who have caring responsibilities for a family member, dependent or friend who is ill.

At London Business School, we support Smart Working - a hybrid approach designed to help you achieve a healthy work-life balance while delivering the best outcomes for your role and the needs of our customers. All roles require a minimum of two days on campus each week to foster a vibrant, collaborative community.

We operate with 'core hours' – 10:00-15:00 – to maximise opportunities for connection and collaboration across teams during the working day. Outside of these hours, you may still be required for meetings or collaboration based on your role and customer needs. Additionally, we offer Protected Time - a flexible, one-hour slot, within the working week dedicated to your learning and development, wellbeing, or focused, quiet work

Our commitment to driving inclusion and belonging

We are a globally reaching institution, committed to creating tangible and sustainable change in driving inclusion & belonging within our School, education and society at large. We are dedicated to creating an environment where everyone in our community feels they belong and thrive. This is a key school priority, and we want everyone who joins LBS to feel respected, welcomed, and heard.

Candidates needing sponsorship should assess their eligibility for a Certificate of Sponsorship by evaluating their circumstances against the relevant criteria before applying

Please note we start screening CVs and interviewing candidates from the start of a campaign. A successful candidate could progress to offer before the advertised closing date. We encourage you to apply as soon as possible if you are interested in any roles.

Why London Business School

London Business School; a global and vibrant business community based in two of the world's most dynamic cities, London and Dubai. It's where extraordinary minds and diverse perspectives connect, to have a profound impact on the way the world does business and the way business impacts the world. We offer best in class hybrid learning to our students and participants, whilst creating a flexible, supportive and dynamic working environment for our people to excel in, whatever their location.