Digital Marketing Executive

About Us

Western International Group UK Ltd, headquartered in Wolverhampton, is a proud subsidiary of the globally respected Western International Group LLC a diversified multinational enterprise with deep roots in Dubai and a strong global footprint across electronics, home appliances, fashion, and retail. Serving over a billion customers worldwide, the Group has earned its reputation through a legacy of quality, innovation, and trust.

In the United Kingdom, Western International Group UK Ltd upholds these same global standards, delivering products that seamlessly combine reliability and affordability. Leading this effort is Geepas, our flagship brand, internationally recognized for its dependable range of electronic kitchenware and home appliances. With a portfolio of more than 1,500 products and the trust of over 500 million customers, Geepas continues to set the benchmark for practical excellence.

Driven by the belief that everyday choices shape better living, Western International Group UK Ltd is committed to providing smart, value-driven solutions that enrich homes and enhance daily life across the UK from the first morning coffee to every family gathering.

Job Overview:

At Western International Group (UK) Ltd, we're looking for a creative and results-driven Digital Marketing Executive to help us strengthen our online presence, attract new audiences, and drive meaningful engagement. In this role, you'll play a key part in developing and executing innovative digital strategies that support our business growth and connect us with our target market.

If you're passionate about marketing, skilled at turning data into insights, and love working in a fast-paced, collaborative environment, we'd love to hear from you

Join us and be part of a forward-thinking team shaping the future of our brand.

ROLES & RESPONSIBILITIES:

• Create and implement comprehensive digital marketing strategies using various digital channels and establishing measurable KPIs.
• Collaborate cross-functionally with content, sales, and customer service teams to ensure alignment and consistency across all marketing initiatives.
• Plan, execute, and manage digital campaigns across multiple platforms while monitoring performance reports, analysing data, and making data-driven recommendations.
• Optimise website performance by improving organic traffic, reducing bounce rates, and increasing conversion rates to enhance user experience and lead generation.
• Conduct market research and competitor analysis to identify industry trends, audience insights, and growth opportunities.
• Develop, curate, and manage social media campaigns, including content creation, publishing schedules, and community engagement.
• Manage and optimise paid advertising (PPC) campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms to maximise ROI.
• Execute SEO strategies, including keyword research, on-page and off-page optimisation, link-building, and technical SEO to improve search rankings and organic visibility.
• Develop and run email marketing campaigns, performing A/B testing to optimise engagement and conversion rates.
• Track and analyse campaign performance metrics using tools like Google Analytics, Search Console, and social media insights to measure success and inform strategy.
• Prepare and present monthly and quarterly performance reports with actionable insights and recommendations to stakeholders.

Who we are looking for:

• A bachelor's degree in marketing, communication, or related fields.
• 3+ years of experience in digital marketing or content marketing.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, PR, email marketing and social media.
• Excellent communication, presentation and interpersonal skills.

Preferred skills and qualifications

• Experience with graphic design and content production.
• Knowledge of website CMS and marketing automation tools.
• Proficiency in developing and overseeing email marketing initiatives.
• Familiarity with UI/UX design principles and website design best practices.
• Certifications in Hubspot, Google Analytics, Google Ads, or similar.

What We Offer

• Competitive salary
• Flexible hours
• Opportunity to shape e-commerce strategy for a growing UK brand.
• Supportive, creative team culture.
• Discounts on products and partner perks.
• Play Room