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Email & CRM Executive
2 weeks ago
We're looking for a commercially minded and creatively driven CRM Executive to help turn our marketing and trading plans into engaging, customer-centric direct communications.
In this role, you'll be responsible for briefing, building, and deploying emails across broadcast, targeted, and automated journeys. Reporting into the Head of Retention, you'll work closely with our creative, brand, merchandising and CRM teams to ensure every communication aligns with our brand, speaks clearly to each audience segment, and supports our wider retention strategy.
This is an excellent opportunity for someone who loves storytelling through content, understands customer behaviour, and thrives in a highly collaborative environment.
This is a full-time position of 37.5 hours per week, which requires working in the office for 3 days and remotely for 2 days.
Requirements
- Coordinate and execute email campaigns end-to-end, from initial brief through to deployment.
- Translate marketing calendars, product launches and seasonal moments into engaging, on-brand emails.
- Collaborate with designers and copywriters to develop creative assets that reflect brand tone, visual identity, and audience needs.
- Own the QA process to ensure flawless execution: builds, links, rendering, segmentation and content accuracy.
- Manage content workflows, timelines, and feedback loops across creative, brand and merchandising teams.
- Ensure all CRM communications deliver clear, compelling storytelling aligned with the brand voice and customer expectations.
- Contribute new ideas for creative formats, testing opportunities, and innovation within the channel.
- Maintain and evolve the CRM/email playbook to help guide best practice and support the creative team in producing channel-relevant content.
About You
1–3 years' experience in CRM, email marketing, or digital campaign execution (DTC or e-commerce experience strongly preferred).
Strong understanding of brand storytelling, visual content and digital creative best practice.
- Experience collaborating with creative teams and managing campaign workflows.
• - Hands-on experience building and deploying campaigns in a CRM or ESP (Klaviyo, Braze, Iterable, etc. — experience with Bloomreach is a plus).
• - Excellent attention to detail with the ability to manage multiple briefs and deadlines.
• - Strong writing, editing and content-review skills, with an eye for narrative clarity, layout quality and brand consistency.
Benefits
What's in it for You?
- Salary is between £25,000 - £30,000 depending on experience and skills
- Total value of our perks is worth £3,000+ per year
- Free parking on-site
- Free gym access on-site
- Unlimited coffee and tea throughout the day
- Free fresh fruit and cake daily
Subsidised meals - breakfast and lunch - Hybrid Working: 3 days in our inspiring ProCook HQ, 2 days flexible remote
- Opportunity to work with a passionate team
- Generous colleague discount - 40% off to spend in store or online + 30% for friends and family
- 2 x Annual paid volunteering days
- Employee Assistance Programme
- Friends and Family Referral Scheme
33 Days Annual Leave (including bank holidays) - Discretionary bonus scheme of up to 15%
- B Corp certified company committed to ethical practices and sustainability
- A company recognised as a Great Place to Work for 4 consecutive years
- Disability Confident Leader
We Welcome Everyone
At ProCook we are committed to diversity and inclusion, and we welcome applications from people of all abilities.
If you require any reasonable adjustments to support you through the application or interview process, please let us know. We're committed to making our recruitment process as inclusive and accessible as possible.
About ProCook's Sustainability Commitment:
At ProCook, sustainability is at the heart of what we do.
As a certified B Corporation, we strive to balance profit with purpose, focusing on reducing waste, and ensuring ethical business practices.
By joining our team, you will contribute to our efforts in creating a positive impact on the planet.
