Paid Social Executive

Position Overview

We are seeking a detail-oriented and proactive Paid Social Executive to support our digital marketing team in executing and optimising paid social media campaigns. The ideal candidate will assist in the management and growth of paid advertising strategies across platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter, and others but predominantly TikTok. This role is perfect for someone with a passion for digital marketing and a keen eye for data-driven decision-making.

Key Responsibilities:

• Campaign Setup & Management: Assist in the creation, setup, and optimisation of paid social media campaigns across multiple platforms. Similarly, support in the development of ad creatives, audience targeting, and budget management, as well as monitor campaign performance and make adjustments based on KPIs to ensure optimal results.
• Performance Monitoring & Reporting: Track and analyse campaign metrics (CPC, CPM, CPA, CTR, ROAS) and generate regular performance reports. Provide insights and recommendations for campaign optimisation based on data analysis.
• Creative Collaboration: Collaborate with the creative team to ensure the production of high-quality ad creatives that align with campaign goals. Ensure all ad creatives are consistent with brand guidelines and messaging.
• Audience Segmentation & Targeting: Assist in identifying and refining audience segments for campaigns. Support in testing and refining audience strategies to maximise engagement and conversions.
• A/B Testing: Coordinate and assist with A/B testing of ad creatives, targeting options, and bid strategies. Analyse test results and make data-driven recommendations for improvement.
• Budget Management: Help manage campaign budgets, ensuring efficient spend allocation across different campaigns and platforms. Assist in ensuring that all campaigns are delivered within the allocated budget.
• Market Research & Trend Monitoring: Stay up-to-date with the latest trends in paid social media advertising and competitor activities. Share new platform features and ad formats with the team to improve campaign performance.
• Client/Stakeholder Communication: Support in preparing client reports, campaign updates, and presentations. Help maintain clear communication with clients and internal teams to ensure campaign alignment with business goals.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience).
• Basic understanding of paid social media advertising and digital marketing strategies.
• Familiarity with social media platforms but in particular TikTok Ads Manager.
• Analytical mindset with proficiency in Excel, Google Sheets, and/or other data analysis tools.
• Strong communication skills, both written and verbal.
• Ability to multitask and prioritise in a fast-paced environment.
• Attention to detail and strong organisational skills.
• Creative thinking and a passion for staying updated with social media trends.
• Experience with Google Analytics and other analytics tools is a plus.

Preferred Experience:

• 2+ years of experience working in paid social media advertising. Ideally experience in a fast-paced, consumer-facing industry such as fashion, beauty or entertainment.
• Experience with tools like Meta Business Suite, TikTok Ads Manager, and Google Ads is an advantage.

What we can offer you…

• 25 days annual leave (+ bank holidays)
• Birthday day off
• Hybrid working environment
• Monthly well-being activities
• Access to professional support and mentoring
• Bonus scheme for all employees, paid out twice a year
• Pension contribution
• Discounts across some great brands

Working Model: Hybrid, Cheltenham-based