SEO & Content Executive

Office Locations:
Manchester, Liverpool, Leeds, Bolton, Southport, Newcastle, Reading, Birmingham, Northampton, and Cambridge

Hybrid working available
– with the flexibility to work from home and collaborate in-office when needed. We believe we offer our colleagues the best hybrid and flexible working practices, balancing working from home with time collaborating and socialising with colleagues in our modern offices.

Join Our Growing Marketing Team as an SEO & Content Executive
Are you passionate about creating content that not only engages audiences but also drives measurable results? At Fletchers Solicitors, we're looking for a talented SEO & Content Executive to play a key role in our Marketing, Business Development & Communications team.

In this role, you'll support the planning, optimisation and delivery of high-quality, search-optimised content designed to boost our visibility, increase website traffic, and generate leads across key markets. Working closely with the Senior SEO & Content Executive, you'll help ensure our content performs strongly across search engines while staying true to our brand voice, meeting legal standards, and supporting our wider business objectives.

If you're a proactive, detail-driven content professional with a passion for SEO and a flair for storytelling, we'd love to hear from you.

In Return Fletchers Offers

• 35 hours working week
• Bonus scheme (subject to targets being met)
• 35 days holiday a year including bank holidays and Christmas Closure, you also have an option to purchase up to 3 extra days' holiday per year, until you long service award the 3 days after your 5th, 7th, and 9th full year of employment
• Pension scheme with tax-efficient salary sacrifice option
• Life Assurance Policy
• Medicash policy to cover some dental, optical and other medical expenses
• Company sick pay
• Enhanced Maternity, Paternity and IVF schemes
• Flexible, agile working environment with a positive work-life balance
• Varied calendar of funded company social events (check out Fletchers Group on LinkedIn)
• Monthly voucher awards for winning nominees
• A genuinely supportive and friendly culture
• Ongoing training and professional development opportunities

Main Responsibilities
Desirable Skills and Experience:
SEO Support

• Assist in the delivery of the SEO strategy for key areas such as birth injury, serious injury, and clinical negligence.
• Conduct keyword research, competitor benchmarking and performance analysis to identify content opportunities.
• Monitor and update existing content to maintain and improve organic rankings.
• Ensure all content is optimised for SEO best practices (on-page, internal linking, metadata, etc.).

Content Creation & Support

• Draft engaging, accurate and brand-aligned web content, blogs, landing pages and supporting materials.
• Help ensure content meets legal tone of voice guidelines and is accessible to our target audiences.
• Support the production of content briefs for internal or external copywriters.
• Collaborate with legal and subject matter experts to produce accurate, valuable content.

Performance Tracking & Reporting

• Monitor keyword rankings, share of voice, and organic traffic using tools.
• Assist with reporting content performance and growth against agreed targets.
• Use insights to identify areas for content improvement or new development.

Collaboration & Campaigns

• Work with the wider marketing and brand team to support integrated campaigns with SEO content elements.
• Collaborate with designers and developers to ensure content and SEO strategies are well-executed.
• Attend and contribute to weekly team meetings, content planning sessions and strategy reviews.

Essential Skills And Experience

• Experience in SEO, content creation or digital marketing
• Good understanding of SEO principles, keyword research, and content optimisation
• Strong writing skills with excellent grammar, structure and attention to detail
• Familiarity with content management systems
• Experience using SEO tools
• Comfortable working with data to guide decisions
• Proactive and curious mindset - able to spot opportunities and suggest ideas
• Team player with strong communication and organisation skills

We reserve the right to close this role before the date specified depending on the calibre and volume of candidates.

About Fletchers Group
Fletchers is a fast-growing, dynamic law firm specialising in personal injury and clinical negligence law, with outstanding rankings in both
The Legal 500
and
Chambers & Partners
. Following several strategic acquisitions, we've evolved into the Fletchers Group, with ambitious plans for continued growth and innovation.

We aspire to be the best place to work in the legal sector.

Our workplace culture is inclusive, informal, and supportive, with a strong focus on colleague wellbeing and happiness. We are proud to offer some of the best hybrid and flexible working arrangements in the industry — because we understand that balance drives performance.

At Fletchers, we also value connection and collaboration. We create exciting opportunities for teams to come together and thrive. Whether you're starting your career or aiming for leadership, you'll find a clear path to progress and development here — from apprenticeships and professional qualifications to senior roles and Partnership.

We seek out a broad range of challenging, high-quality legal work, enabling our people to build meaningful and progressive careers. And we don't just talk about development — we invest in it, with a significant proportion of our colleagues working towards relevant qualifications at any given time.

We reward those who help build our success and live our values. Our benefits package is designed to grow with you, offering real opportunities to share in our long-term strength. Our base pay and bonus structure is built to recognise and reward high performance.

Join us and be part of a law firm that's not only growing, but redefining what it means to work in legal services.

Fletchers Group is an inclusive employer with a diverse workforce: we welcome applications from any and all backgrounds. We're committed to providing a culture and environment where everyone can thrive, understanding and celebrating that no colleague is the same. We're proud of our work on the Disability Confident scheme, and we are signing up to other diversity standards to reflect our ethos.