Area Sales Manager

We have an incredible opportunity for an Area Sales Manager covering York for Majestic Commercial, our on-trade arm of Majestic Wine.

Are you a wine lover with a knack for building relationships and a passion for the on-trade scene? Do you thrive in buzzing bars, stylish restaurants, boutique hotels, and talking terroir over tapas? Then we want you on our team

We're on the hunt for an enthusiastic
Area Sales Manager
to drive growth across the hospitality sector, managing and expanding our on-trade customer base. This isn't just sales, it's storytelling, wine education, and being a trusted partner to some of the most exciting venues in the industry.

The Role:

Grow the Pour:
Develop new business with bars, restaurants, hotels, and venues that love great wine as much as we do.

Keep the Love Flowing:
Nurture and grow our existing client relationships, helping them get the most from our portfolio.

Spot the Next Trend:
Identify commercial opportunities and act on them, whether that's a hot new venue opening or a seasonal wine trend.

Be the Expert:
Deliver exceptional service and advice to clients, helping them curate the perfect wine list.

Collaborate & Innovate:
Work with marketing, buying, and logistics teams to ensure seamless service and unique offers.

Job Specifics:

• Contract Type:
  Permanent
• Location:
  York (remote)
• Reports to:
  Head of Sales - North

Key Responsibilities:

• Build account plans with key customers to deliver your business objectives and ensure strong business relationships, improve rate of sale and profitability
• Work closely with your Head of Sales to ensure agreed Regional plans are delivered at field level
• Deliver against budgets set by the business as part of the overall on trade budget in conjunction with your Head of Sales
• Present account updates and future plans at bi-monthly sales team meetings
• A deep understanding of the business, its composition, brands and value proposition making key decisions in light of strategic and financial plans.
• Create alignment and integration by working with others, involving them at the right level throughout the process, to achieve clear decisions that can be executed quickly.
• Communicating insights in a compelling way, so that it is easy for our business partners to leverage them for improved decision-making.
• Clearly articulate brand vision, positioning, renovation and equity development to profitably grow the brand.

Knowledge & Skills Required:

• Experience for winning new business in the On-Trade.
• WSET Qualified (Ideal)
• You have a minimum of 3 years of experience gained in a Sales / Business Development role within wine & spirits
• An excellent understanding of On-Trade channel (bars, hotels, restaurants)
• A thorough understanding of premium Wine & Spirits
• You have a comprehensive understanding and working knowledge of brand building with the ability to balance commercial delivery, strong problem-solving skills and ability to identify sales/ brand opportunities
• You have a strong commercial understanding of customer P&L's
• You are client centric, results driven, proactive and creative, structured, reliable and inquisitive
• Self-motivated, confident and outgoing with the ability to build relationships at various levels.
• Creative with a can do attitude able to overcome challenges and find solutions in order to succeed
• Energetic and ambitious with the drive and determination to win
• Excellent communication skills with the ability to influence at all levels
• Substantial prior sales experience or marketing experience preferably gained working within the drinks industry

What's in it for you:

• Competitive salary
• Competitive Bonus
• Up to 20% Staff Discount
• 33 days holiday, including public and bank holidays and we also have a Holiday Purchase Scheme
• Life Assurance (Worth 3 times your annual salary)
• A contributory Company Pension Plan
• Career development opportunities - we are passionate about nurturing our internal talent, offering career progression supported by our excellent in-house training schemes
• Access to Retail Trust which includes: Retail Rewards including Instant savings with discounted e-vouchers, discounted reloadable shopping cards, gift vouchers and gift cards, Discounts of up to 30%, Access to free counselling and support phone line
• Company maternity, paternity and adoption leave after 26 weeks
• Long service rewards

We look forward to receiving your application