Marketing Campaign Manager

2 days ago


Warrington, Warrington, United Kingdom Brilliantin Recruitment Full time £400,000 - £540,000 per year

Job Title:
SaaS Marketing Campaign Manager

Location:
Hybrid (3 days in-office: Mon, Wed, Fri; 2 days WFH)

Salary:
£40,000–£45,000

Start Date:
January 2025

About the Role

We are seeking a
Campaign Manager
to drive high-quality, data-driven marketing campaigns targeting
US enterprise clients with $300M+ in revenue
. This role is pivotal in building brand awareness, generating high-intent Marketing Qualified Leads (MQLs), and supporting the broader 15-month marketing plan launching in January 2025.

This is a
strategic, "slow burner" role
focused on laying strong marketing foundations, not chasing immediate high-volume MQLs.

Key Responsibilities

  • Plan, execute, and optimise
    multi-channel campaigns
    including PPC, SEO, paid social, email, and PR.
  • Target
    Heads of Department and C-suite personas
    in enterprise US clients.
  • Collaborate closely with the sales team to align campaigns with business objectives and
    drive sales-led outcomes
    .
  • Analyse performance metrics to inform campaign decisions, ensuring all activity is
    data-driven
    .
  • Develop compelling campaign content and creative that resonates with compliance and marketing audiences.
  • Proactively propose new campaigns with clear business cases, expected ROI, and alignment with the overall marketing plan.
  • Leverage
    AI tools
    to enhance productivity and campaign effectiveness.
  • Work alongside internal teams and temporary agency partners, gradually building in-house expertise.

Success Metrics

  • Primary:
    Generate high-intent MQLs that convert to Sales Qualified Leads (SQLs).
  • Secondary:
    Increase engagement (opens, clicks, content interaction) and strengthen brand presence.

Required Skills & Experience

  • Proven experience planning and executing
    integrated campaigns
    across multiple digital and traditional channels.
  • Strong
    strategic thinking
    and ability to justify campaigns with measurable business impact.
  • Data-driven
    mindset with a focus on actionable insights.
  • Comfortable working in a
    sales-led environment
    , linking marketing success directly to revenue.
  • Collaborative approach; able to work closely with sales, creative, and product teams.
  • Familiarity with
    AI tools
    to enhance campaign performance.
  • Experience in
    B2B SaaS marketing
    , preferably targeting enterprise-level clients.

Team & Culture

  • Work with a
    dynamic, data-driven, AI-focused marketing team,
    including:
  • Head of Marketing
  • Senior Marketing Manager (Product Marketing)
  • Creative Lead (Animation, Video, Graphics)
  • Senior Marketing Executive (Client Marketing, ABM)
  • Culture:
    Energetic, autonomous, and open to new ideas. Team values humour, creativity, and individuals who own their work.

Logistics & Hiring Process

  • Tech Stack:
    Zoho (transitioning to HubSpot), enterprise ChatGPT licenses.
  • Hiring Timeline:
    CV submission
    Friday, 14 November or latest Tuesday 18th November
  • Remote interview with Head of Marketing
  • On-site interview for final selection and cultural fit

Why This Role

  • Influence the growth and brand strategy of a SaaS platform targeting large US enterprises.
  • Be part of a
    highly collaborative, creative, and data-driven team
    .
  • Opportunity to make a
    direct impact on revenue generation
    and enterprise client engagement.

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