Senior Manager, Global Marketing – Football

Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:
New Balance Global Football is dedicated to crafting untold stories which make football the most played and spectated sport in the world. We exist to push the game forward, break through innovation barriers and enable a whole new generation of football players and fans, by participating in – rather than reporting on - the dialogue between football and the culture it stirs beyond the pitch.

To help us in this mission, we are seeking an exceptional brand marketing leader to play a vital role in developing and driving the Global Marketing Football vision for New Balance Football. Reporting to the Head of Global Marketing Football, the Senior Manager, will be responsible for crafting, defining and executing the global marketing strategy for Global Football. The role will involve setting and developing the long-term brand marketing strategy for the category and leading a cross-functional marketing team to create compelling storytelling that captivates, and in turn contributes to positioning New Balance as a leading brand within the football sector. You will help define and oversee long-term brand category plans, seasonal storytelling that drives deep into Football culture, and inspire a diverse team to drive audience engagement and elevate brand energy that disrupts category norms.

MAJOR ACCOUNTABILITIES:

• Drives the category vision for Go-to-Market planning, setting the strategic vision for seasonal plans, and the vision for category campaigns for key category franchises.
• Play a leading role in the strategic development of defining the long-term Global Marketing vision for New Balance Football in-line product.
• Manage and lead the teams understanding of the global football footwear business, proactively builds strong connections throughout, and identify and leverage the optimal connections to remove barriers and improve work and process.
• Lead a cross-functional marketing team to create inspired and world-class storytelling across in-line products.
• Help lead focused workstreams to define the global audience muse to inspire aspirational storytelling and creative concepts.
• Track and manage annual marketing budgets effectively.
• Guide the team in crafting and creating briefs that inspire creative teams, considering; insight development, competitor and market trend consideration, category opportunities, defining campaign objectives, target audience and messaging hierarchy.
• Lead and support creative development with internal and external creative agencies, providing strategic guidance rooted in clear business and brand needs.
• Be the voice of the brand audience in all conversations and internal business discussions. Ensuring that we are building strategy with our audience deeply engrained throughout.

REQUIREMENTS FOR SUCCESS:

• Relevant number of years' experience working within brand marketing, and/or creative agency experience, preferably in a high profile globally branded organization.
• 3+ years of people management experience.
• Successful creative brief writing experience for a varied scale of campaigns and initiatives.
• Experience managing budgets of +£3M.
• Global perspective and experience.
• Proven track record to drive and deliver results.
• Proven ability in building, developing and encouraging young dynamic teams.
• A passion and deep understanding for the sports and fashion/entertainment industry – especially football.
• Ability to travel globally on a regular basis.

BENEFITS:

• Discretionary Bonus Opportunity
• Private Medical Insurance
• Dental Scheme
• Pension Scheme
• Flexible Working Hours
• Hybrid working (3 days on-site)
• 25 days Annual Leave per year
• Life Insurance
• On Site Gym (Warrington)
• Employee Discount
• Employee Referral Scheme
• Flexibility to work 20 days from anywhere each year
• Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer:
New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

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