Marketing and Sales Lead

Job description

Join the Learning with Parents team to develop our school marketing and sales programmes, helping us to reach more schools so that one day every child is supported at home to fulfil their potential.

About Us

Learning with Parents supports all families to have positive learning interactions together. We drive inclusive parental engagement by partnering with schools and leading the sector through learning what works.

By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.

We are working to improve parental engagement across the sector, by producing evidence of parents' impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance.

About the Role

The Marketing and Sales Lead will be the driving force behind our marketing and sales programmes for schools, bringing their creative flair, marketing expertise and sales understanding to help Learning with Parents engage more schools across the UK.

We see there being three strands of marketing to this role: awareness raising marketing to both cold and warm contacts that drives attendance to events such as webinars and our parental engagement forum, sales marketing to new schools that drives sales of our programmes and marketing that supports the schools team to develop deeper school partnerships and grows the impact of our programmes in schools.

Alongside this marketing we also would like this role to shepherd our schools through the sales pipeline ready for onboarding.

Areas of Responsibility

School marketing strategy support

• Review, evolve and implement our marketing to schools approach, with the support of our Programme Director, taking it beyond email to other channels
• Analyse and report on our marketing performance to the Programme Director, making clear and actionable recommendations for improvements
• In collaboration with our Communications Officer, ensure our brand guidelines are used effectively and kept up to date for all staff to use as required.

Awarenss Raising Marketing

• Help us reach new schools by designing eye-catching marketing assets that communicate the benefits of Learning with Parents and match audience needs
• Collaborate with our Communications Officer to create values-led content for our website and social platforms that will engage and inspire school leaders and teachers
• Create marketing to new and current schools that drive attendance to events such as webinars and the parental engagement forum

Sales Marketing

• Review and evolve our email marketing to schools in our sales pipeline and new school to support sales with action-orientated marketing messages and materials
• Support the cross-sell of programmes to existing schools by optimising marketing messages and timing
• Create engaging newsletter content that communicates our brand personality, support schools with parental engagement and builds school loyalty

Sales Pipeline Management

• When needed, deliver sales to demos to prospective schools
• Manage the follow up emails to teachers and school leaders after sales demos to move them through the pipeline.
• Log emails and correspondence with prospective schools.
• Send reminders to schools on their next actions
• Track and analyse data on school sales and report to Programme Director

About You

A successful Marketing and Sales Lead will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity's growth and impact.

Our ideal candidate would also be able to provide examples of when they have used the following skills and experience:

• Previous success in marketing to educational institutions such as schools / colleges etc
• Creative storyteller with a passion for creating content
• Excellent copywriting skills
• Exceptional abilities on Canva or similar
• Confident use of a CRM system, such as HubSpot, to manage sale leads
• Strong organisational and planning skills
• Ability to work independently and in collaboration with teams
• Working to Key Performance Indicators linked to both the performance of marketing and sales numbers
• A desire to champion and uphold our organisation's vision, mission and values

Our ideal candidate might also be able to provide examples of when they have used some of the following skills and experience, although these are not essential:

• An understanding of the state education system in the UK

• An understanding of education inequality or experience of supporting disadvantaged families in the UK

• Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children's learning.

Our Values

Our Learning with Parents values are key to how we work and inform our strategy, programme, and how we collaborate.

Ambition - We strive do more for the families, schools and organisations we work with

Collaboration - We value the voices of others and achieve more by working together

Exploration - We are curious and seek evidence to inform our work

Innovation - We test, learn, adapt and embrace failure in our pursuit of progress

Integrity - We act responsibly and honestly, and default to transparency

Supportive environment - We work to create an environment which supports growth, belonging and wellbeing for everyone

Benefits

We have a passionate team and supportive culture. We have supportive policies and offer a number of benefits including:

• Generous annual leave allowance (35 days, including bank holidays)
• Your birthday off and additional holiday reward for every year employed with us (up to five days pro rata)
• Enhanced maternity, paternity and family-related leave policy from day one
• Income protection in case of sickness
• Flexible working times
• Social events
• Environmental (Net Zero) Pension
• Cycle to work scheme
• Benefit Hub, including virtual GP and discount scheme