Senior Marketing Manager

Overview
This role is a key member of the dynamic communications team, charged with promoting awareness and understanding of the Design Museum and its activities to a wide range of audiences. They will deliver the museum's work across creative development, media planning and buying, advertising and signage production, marketing promotional partnerships, email marketing, search marketing, and audience research.

Job scope
The purpose of this role is to manage marketing campaigns promoting the full range of museum activities and develop audiences while positioning the museum as the global hub for the transformative potential of design. There are some incredible stories in design, and they will be essential in telling them.

Job Description

• The complete job description/person specification can be found on our careers portal vacancy listing.

Campaigns

• Research, plan and implement evidence-based marketing strategies to deliver target revenue for the museum's entire portfolio of activities - including exhibition admissions, learning, public programme, events, retail, and membership. Monitor and evaluate campaigns, produce evaluation reports and usable insights for all campaigns.
• Brief agencies and manage day-to-day relationships, including media agencies, designers, printers, and other suppliers to deliver campaigns.
• Manage, optimise, and report on social media, programmatic and PPC advertising campaigns and the website with the support of the Senior Marketing Officer.

Audiences and engagement

• Support senior management in reviewing and implementing the audience development and marketing strategy for the museum to achieve key performance indicators and reach target audiences. Work closely with the museum's teams to optimise pricing, audience communications and feedback, ensuring sales targets are met and exceeded.
• Work with the Digital teams to commission and create a range of digital content that appeals to the museum's target audiences, reflects the museum's vision, and supports its income targets.
• Work with the museum, external contractors, and stakeholders to ensure that design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.

Data insight

• Maximise data capture across the museum to analyse audiences and marketing data that produce reports to inform all aspects of income generation.
• Uphold data management best practice and GDPR compliance
• Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, social media, CRM tools and website.

People management

• Lead, motivate and develop direct reports to deliver high-quality communications and marketing.
• Foster a collaborative, values-led team culture that supports innovation and professional growth.
• Recognise achievements and address development needs through regular feedback and the annual appraisal process.

Person specification
Essential - Experience, Knowledge And Skills

• Proven experience in developing and delivering successful integrated marketing campaigns, ideally within a cultural, creative, or visitor-focused organisation.
• Strong understanding of audience development and segmentation, with a track record of growing and diversifying audiences.
• Experience managing external agencies and suppliers across media buying, design, print, and digital.
• Demonstrable experience of managing campaign budgets and achieving income or attendance targets.
• Knowledge of digital marketing tools and analytics platforms, including CRM systems, email marketing, PPC, SEO, and social media advertising
• Excellent communication skills, both written and verbal, with the ability to craft compelling messaging for diverse audiences.
• Strong analytical and strategic thinking, able to interpret data and turn insights into actionable marketing plans.
• Competent in using marketing and reporting tools (e.g. Google Analytics, Meta Ads Manager, CRM systems).

Salary:
up to £37,000 per annum, dependent on experience

Holidays:
25 days per annum + Christmas eve (museum closed)

Hours:
35 hours per week

Location:
the Design Museum, Kensington, is the place of work, with a hybrid arrangement of 60% of an employee's role to be performed at the museum and 40% remote.

Closing date:
Sunday 09 November (midnight)

Interviews:
Wednesday 26 November

Application process
For all the latest job vacancies at the Design Museum, please visit our Careers page to apply via our online portal: []

If you encounter any issues while completing your application, please email before the vacancy closing date. We will be in touch as soon as possible; (please note the inbox is monitored Monday-Friday).