Paid Search Strategist

2 weeks ago


Durham, Durham, United Kingdom Central Employment Full time £30,000 - £60,000 per year

Central Employment are working in partnership with an established and expanding digital agency, as they look to appoint a PPC Strategist, joining there Marketing team in County Durham.

  • Hybrid role, 3 days in office
  • Durham based studio

You will have a keen eye for detail and be passionate about your work, working alongside other developers, designers & marketing specialists, embracing challenges for successful clients.

Working as part of a team at a unique creative, digital and web agency, you'll be working with the latest technologies and techniques to provide real-world result-driven solutions.

This role is predominantly based around the Google and Microsoft Ads platform.

Responsibilities:

  • Create, manage and optimise results focused Google and Microsoft Ad campaigns

  • Develop a strong understanding of the customers' brand and goals

  • Create and implement audience targeting strategies

  • Communicate results, changes and enhancements with customers

  • Run A/B split testing to create more effective ads

  • Communicate client campaign performance, insights through regular reports

  • Conduct in-depth keyword research to identify opportunities

Experience required:

  • 3+ yrs managing Google Ad campaigns, ideally from within a digital agency setting

  • A proven track record in achieving results, ROI through cutting edge Google Ads campaigns

  • Specialist in Google Ads campaign set, optimisation and reporting

  • Excellent presentation and communication skills

  • Strong understanding of key analytical tools such as GA4 and Google Analytics

  • First class client facing skills and abilities

  • Data driven mind-set



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