Digital marketing Specialist

4 days ago

Ramsgate CT DE, United Kingdom COHLINE U.K. LTD Full time £25,000 - £40,000 per year

Location: Manston Kent

Job Type: Full-time | Hybrid Working Available

About Cohline

For over 90 years, Cohline has been a trusted manufacturer of technical hose and line systems for automotive fluid transport, including fuel, oil, cooling water, and brake systems. Our products serve major global vehicle manufacturers, as well as the agricultural and truck sectors.

In addition to our OEM business, we operate a Shopify-based webshop offering around 800 catalogue items and a custom brake line configurator, primarily for the aftermarket sector.

We are looking for an experienced Digital Marketing Specialist to drive online growth and strengthen our digital presence.

Key Responsibilities

Key activities within this role include, but are not limited to:

  • Planning and executing digital marketing campaigns (SEO, PPC, email, social media).
  • Creating and managing content – product descriptions, visuals, blog posts, newsletters.
  • Coordinating B2B outreach to workshops, distributors, and OEM partners.
  • Analyzing site performance using Google Analytics / Shopify Analytics and reporting KPIs.
  • Managing Google Ads and Meta Ads budgets efficiently.
  • Supporting continuous improvement of the webshop's UX and conversion rates.
  • Collaborating with technical staff to ensure accurate product information and drawings.
  • Exploring motorsport sponsorships, affiliate programs, and influencer marketing.

Requirements

  • 5+ years of experience in digital marketing, ideally within automotive, engineering, or e-commerce.
  • Strong knowledge of Shopify, Google Ads, SEO tools, and Meta Ads Manager.
  • Excellent written and visual communication skills in English.
  • Competent in sales and marketing research to identify trends and opportunities.
  • Familiar with both B2C and B2B marketing strategies.
  • Data-driven mindset; comfortable analyzing traffic and conversion data.
  • Self-organized, proactive, and able to work remotely while collaborating with a small technical team.

Optional Skills

  • Familiarity with CAD or technical product imagery.
  • Interest in automotive performance or motorsport.

What We Offer

  • Competitive salary based on experience.
  • Sales bonus structure to reward success.
  • Hybrid working options for flexibility.
  • Opportunity to work with a heritage brand in the automotive industry.

Job Types: Full-time, Part-time, Permanent

Pay: £25,000.00-£40,000.00 per year

Work Location: Hybrid remote in Ramsgate CT12 5DE

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