Creative Lead

Who We Are
Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.

Fresh from securing three offers on BBC Dragons' Den, we're on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we're building one of the UK's fastest-growing non-alcoholic brands, both online and in retail.

We're bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.

The Role

We're looking for a Creative Lead to shape and scale the visual world of Mother Root.

You'll define how the brand looks, feels and expresses itself across every touchpoint - from packaging to paid ads, from TikTok to retail, from campaigns to the inbox experience.

You'll be the creative heart of the brand: a thinker, a maker, a system-builder, and a partner to the Founder, Editorial Lead and Growth team.

This is not a narrow execution role. It's a chance to build the creative engine of one of the UK's fastest-growing drinks brands.

We are entering a major growth phase — retail and international expansion, a refreshed brand identity, and a growing media presence. This hire will define how the brand expresses itself as we scale from scale-up to iconic category leader.

What You'll Do

• Evolve and steward the Mother Root brand identity, visual world and creative platform
• Build the creative operating system: guidelines, templates, toolkits and asset libraries
• Lead campaign ideas and storytelling across digital, retail, OOH and experiential channels
• Translate brand strategy and insight into distinctive, high-impact creative concepts
• Direct art direction, shoots, creators, designers and production partners end to end
• Uphold creative quality across content, campaigns, packaging, retail and performance
• Partner with Growth to develop performance-led creative that stays true to the brand
• Guide social-first content and creator systems across TikTok, Instagram and emerging platforms
• Shape physical brand expression in-store, on-shelf, packaging, events and IRL activations
• Lead creative budgeting, costed options and efficient production planning (good/better/best

What You'll Bring

• A track record of delivering high-quality creative in fast-paced, high-growth consumer brands

• You have demonstrable experience building or evolving creative for a modern consumer brand

• Significant experience leading creative across a wide range of channels, including: Brand, Packaging, Content, Performance, Retail, PR, IRL and Campaigns
• You have exceptional taste - warm, bold, human - and can articulate why creative works
• Strong conceptual thinking with the ability to turn insight and strategy into standout creative
• Experience collaborating with cross-functional teams (founders, growth, brand, social, ops)
• Demonstrated ability to build and scale creative systems, guidelines and toolkits
• You understand performance and how creative drives CAC and other KPI's
• Hands-on art direction experience across shoots, content, and production partners
• You care about building a brand with feeling, not just assets
• Previous team management experience would be advantageous as the team may expand in the future.

You'll Thrive Here If You

• You're collaborative, low-ego, and energising to work with
• Excellent communication, organisation and stakeholder management skills
• You're hands-on but not precious

Benefits & Perks

• Competitive salary + share options (15% of salary equivalent)
• 25 days holiday + early finish Fridays in summer
• Hybrid working (London, 3 days in office) + work from anywhere for 2 weeks/year
• Wellbeing support via Spill and Heka
• 5% pension match + cycle scheme
• £300 annual learning fund for personal development
• Annual team trip focused on food, creativity and wellbeing
• Plenty of free Mother Root — and a culture built on pace, curiosity and care

Please note, as part of the application process, we'd love you to answer a few questions and provide a portfolio - thank you for providing the information needed