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Head of Creative

2 weeks ago

St Albans, Hertfordshire, United Kingdom MrQ Full time £60,000 - £120,000 per year

Mr Who?

MrQ is a fast-growing UK online casino with a challenger spirit. We exist to entertain - win or lose - by building the most exciting, player-first entertainment experience in the industry. We're bold, fair, and relentlessly innovative. We're not trying to be the biggest; we're here to be the most distinctive and most loved.

Our brand promise - "Get a rush, not a repeat" - defines how we show up in everything we do. Fast, fair, full of surprises. That's the MrQ way.

We're now looking for a Head of Marketing Design to help us take this to the next level.

The Opportunity

This is a defining creative leadership role for MrQ. You'll join our marketing leadership team to build and lead a world-class Marketing Design function - responsible for shaping how our brand looks, feels, and performs across every channel.

You'll be the creative engine behind our growth - translating strategy into bold, distinctive, and effective design. You'll lead a small but talented team of designers and you'll build a best-in-class AI-powered creative studio capable of driving both brand fame and marketing efficiency.

We've restructured to give this role the focus it deserves. Product Design sits under our CPO to deliver the product vision. You'll lead Marketing Design under the CMO to deliver the brand and marketing strategy - ensuring both disciplines can focus on and excel in their respective crafts, whilst supporting each other to supercharge our design capability.

If you're a design leader who can think strategically, create fearlessly, and deliver commercial impact, this is the role for you.

What You Will Do

Creative Leadership

  • Lead the creative direction and visual expression of the MrQ brand across all marketing channels - brand, advertising, CRM, digital, social, and video.
  • Translate our challenger brand platform "Get a rush, not a repeat" into distinctive, emotionally engaging creative that builds fame and memorability.
  • Set and evolve the brand's visual identity system, design principles, and creative guidelines.
  • Drive creative consistency and excellence across all marketing output.

AI & Creative Innovation

  • Lead the adoption of GenAI tools and creative automation (e.g. Asset Studio, Midjourney, Runway, Firefly) to scale creative production and testing across image and video with the goal of being able to create broadcast and out of home quality assets.
  • Build workflows that enhance asset velocity, creative testing, and ROI.
  • Partner with Marketing Operations to measure and optimise creative efficiency and effectiveness.

Brand Guardianship

  • Own all brand assets, templates, and creative systems across the business.
  • Ensure MrQ's creative output embodies our challenger personality - distinctive, unexpected, and unmistakably MrQ.
  • Oversee creative quality across internal and external teams.

Team Building & Leadership

  • Build and lead a multidisciplinary design team covering brand, CRM, social, digital, and AI creative production.
  • Mentor and develop designers; foster a high-performance, high-creativity culture.
  • Establish efficient processes, rituals, and feedback loops to deliver quality at speed.

Collaboration & Influence

  • Work closely with Brand, CRM, and Performance Marketing to develop and execute high-performing campaigns.
  • Partner with Product Design to create a seamless brand-to-product experience.
  • Collaborate across marketing and product leadership to embed design excellence into everything we do.
What We're Looking For
  • Proven experience leading marketing or creative design teams within a digital-first, brand-led organisation.
  • A strong portfolio of work demonstrating creative excellence, strategic thinking, and commercial impact.
  • Deep expertise across brand design, campaign creative, CRM, and digital.
  • Hands-on experience with AI creative tools and automation workflows.
  • Ability to inspire, challenge, and lead creative teams.
  • A collaborative mindset and comfort working cross-functionally.
  • A passion for challenger brands, entertainment, and creativity that drives business growth.
What Success Looks Like
  • MrQ becomes recognised as one of the most distinctive and creative brands in online gaming.
  • Marketing creative drives measurable uplifts in attention, brand awareness, and conversion.
  • AI-led creative workflows deliver step-change improvements in speed, quality, and efficiency.
  • The design team is engaged, empowered, and producing outstanding work at pace.
  • Our brand world is consistent, unmistakable, and impossible to ignore.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well