PPC Specialist

7 hours ago

Liverpool L HL, United Kingdom Allerton Tyres Full time

PPC Specialist

Location: In Person in Liverpool

Hours: Full time, Monday–Friday, 9am–5pm

Salary: From £35,000 (depending on experience)

Overview

Passion is a creative growth agency based in Liverpool. We combine strategy, content, and performance marketing to help brands scale with clarity and measurable impact. We're looking for a PPC Specialist with a strong understanding of both Paid Search and Paid Social who can manage and optimise campaigns across budgets ranging from £1,000 to £100,000 per month.

You'll work closely with our Paid Lead, SEO team, and creative departments to build high-performing campaigns that deliver results. This role is perfect for someone confident in hands-on campaign management who also understands how to interpret data and communicate performance clearly to clients and directors.

The role

You'll plan, execute, and optimise paid campaigns across Google Ads, Meta, LinkedIn, and YouTube. You'll take full ownership of setup, targeting, creative testing, and reporting. You'll ensure budgets are managed efficiently, performance targets are met, and clients understand the value behind every action.

You'll also contribute ideas to improve ad creative, landing page performance, and automation through AI tools to enhance campaign efficiency.

Key responsibilities

  • Plan, build, and manage campaigns across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
  • Optimise campaigns daily for CPC, CPA, and ROAS across multiple clients
  • Confidently manage budgets ranging from £1k to £100k per month
  • Produce weekly and monthly reports using GA4, Looker Studio, and native platform data
  • Communicate results clearly to clients and directors, translating data into meaningful insights
  • Conduct keyword research, audience segmentation, and competitor analysis
  • Implement tracking and conversion measurement through Tag Manager and platform pixels
  • Test ad creative, landing pages, and messaging to improve conversion performance
  • Collaborate with design and content teams to develop strong ad visuals and copy
  • Stay up to date with industry trends, platform changes, and new AI or automation tools
  • Support in developing internal SOPs and frameworks for campaign setup and optimisation

Skills and experience

  • Minimum 3 years' experience managing PPC campaigns across search and social
  • Strong understanding of Google Ads, Meta Ads, and LinkedIn Ads
  • Skilled in GA4, Looker Studio, and Tag Manager
  • Experience managing budgets of £1k–£100k per month
  • Confident communicator with client-facing experience
  • Analytical mindset with ability to translate complex data into clear recommendations
  • Strong attention to detail and time management
  • Familiar with AI and automation tools for performance tracking, copy generation, or optimisation
  • Understanding of how paid performance ties into wider digital strategy (SEO, CRO, and creative)

What we offer

  • Fast-paced, collaborative studio environment in Liverpool
  • Opportunity to work across major national brands and multi-channel campaigns
  • Access to the latest tools, training, and AI-driven marketing systems
  • Personal development plan with a clear progression path into PPC Lead or Performance Marketing Lead
  • Regular team socials, creative off sites, and growth-focused culture

Job Type: Full-time

Pay: From £35,000.00 per year

Benefits:

  • Company pension
  • Work from home

Work Location: In person

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