Paid Media Specialist

Are you a passionate and knowledgeable Paid Media Specialist with a proven track record in delivering outstanding campaigns? Do you want to work in a fast-paced, dynamic and rewarding environment for a company that offers a whole host of great benefits toits staff? If so, we would love to hear from you Our client, a next generation Digital Marketing Agency, have a fantastic opportunity available for an experienced Paid Media Specialist to join their team of marketing experts based in Liverpool.As Paid Media Specialist, you will support the European andcountry marketing teams in all areas of paid digital marketing campaigns including paid search, display and social advertising specifically focused in the B2B sector. You will be responsible for owning the European paid content strategy, ensuring that paidmedia projects are successfully planned and executed, and contribute to the overall marketing goals of a campaign. The role will require you to operate on both a strategic and tactical level, building a framework for successful delivery in alignment with countryand European teams, and ensuring the company optimises this key area of digital marketing. You will form a key part of a lively, modern office building in the heart of Liverpool City Centre. A competitive salary, generous benefits package along with flexible hours and remote working opportunities is on offer to the successful Paid Media Specialist. **Role**: As Paid Media Specialist, you will support the European and country marketing teams in all areas of paid digital marketing campaigns including paid search, display and social advertising specifically focused in the B2B sector. You will be responsible forowning the European paid content strategy, ensuring that paid media projects are successfully planned and executed, and contribute to the overall marketing goals of a campaign. **Key Responsibilities**: - Supporting countries in developing, managing and implementing paid media campaigns - Optimising paid media campaigns - setting paid media goals and KPIs. Conducting thorough analysis on keywords, bid prices and audience optimisation - Supporting country marketing teams on the development and implementation of innovative social media campaigns and customer journeys. Keeping abreast of the latest trends in PPC, paid social and display advertising. Sharing best practices and new technologies - Training country marketing teams on social media platforms and the tools available - Reviewing & reporting campaign KPIs such as cost per acquisition (CPA), return on investment (ROI), and return on ad spend (ROAS) **Skills & Experience** - 3 to 5 Years of relevant work experience. - Other Education / Certifications: Minimum 3 years' experience in PPC/SEO and digital advertising, preferably in the B2B technology sector either within an agency or company. Google Adwords and Facebook Blueprint certification would be ideal - Possesses strong data entry skills. - Able to perform basic mathematical calculations. - Able to recognize and attend to important details with accuracy and efficiency. - Able to communicate clearly and convey necessary information. - Able to converse and write effectively in English and local language. - Able to create and conduct formal presentations. - Able to interact effectively with all levels of management - Able to negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results. - Possesses strong multi-cultural interpersonal skills - Possesses strong organizational and time management skills, driving tasks to completion. - Able to constructively work under stress and pressure when faced with high workloads and deadlines. - Able to work independently with minimum supervision. - Able to build solid, effective working relationships with others. - Able to exhibit ability to be sensitive to the needs, concerns, and feelings of others. - Able to quickly learn new systems and technology. **Key Benefits**: - Competitive salary - Training - 25 days holidays per annum, rising with additional service. - All Bank Holidays off - Birthday "duvet days"Flexible working hours - Optional work from home - Pension - Healthcare Regular team events / nights out Other great benefits including cycle2work, holiday purchase scheme - Regular team events / nights out - Other great benefits including cycle2work, holiday purchase scheme