Brand Marketing Executive

Job Title: Brand Marketing Executive
Department: Macmillan Children's Books
Contract: Permanent, full-time
We are seeking a proactive and enthusiastic individual to join our team as a Brand Marketing Executive, playing a pivotal role in driving awareness, excitement and engagement amongst family audiences. You will work closely with the Senior Brand Marketing Manager to plan and execute strategic and dynamic marketing campaigns for leading children's authors and brands including Julia Donaldson, Axel Scheffler, Sylvanian Families and Campbell Books.

Your team:
Macmillan Children's Books (MCB) are a division of Pan Macmillan and are one of the UK's best-known children's publishers. We publish bestselling, inclusive and entertaining books for children of all ages. Our award-winning communications team bring deep consumer knowledge and expertise to the publishing process right from book acquisition through to delivery, working strategically and creatively with our editorial, design and sales colleagues to ensure MCB's books reach and engage as many children and young people and their families as possible. From pre-schoolers to YA fandoms, our books and their audiences are wide-ranging and multi-faceted, and our brand strategies and campaigns, which feature events, digital and print advertising, PR, schools activity and social media, target not only readers, but the teachers, librarians, parents and caregivers that influence them.

Your role:
As the Brand Marketing Executive you will implement insight-driven brand marketing campaigns for leading children's brands including Sylvanian Families, Alice in Wonderland and Julia Donaldson, amongst others, increasing audience awareness and engagement of these brands and driving profitable long-term sales. You will take an audience-first approach to marketing, implementing a variety of creative and strategic campaign activations to reach readers, families and gatekeepers where they are.

Your key responsibilities:

• Alongside the Senior Brand Marketing Manager and Head of Marketing, implement effective, audience-first brand marketing campaigns to drive sales of media, classic and publishing brands.
• Ensure brand campaigns and marketing activations hit deadlines and meet budgets, making sure all proposed and completed spend is accurately and promptly tracked and that all proposed overspends are highlighted and signed off in advance.
• Maintain regular communication and work collaboratively with external stakeholders, brand owners and licensees to engage audiences and maximize ROI.
• Have a commitment to high-quality design and messaging across all communications to include presentations, pitches, advertising copy and creative, internal templates etc., operating within brand-specific guidelines where necessary.
• To be an advocate for consumer insight and reader awareness around the business as part of the communications team.
• Plan, create and schedule social media content across a range of platforms.
• Attend licensee and partner meetings as required and represent the business professionally and confidently.

Essential experience, abilities and knowledge you'll need to succeed:

• Campaign execution: Proven track record of executing marketing campaigns, start to finish, including social media marketing.
• Industry knowledge: Experience in publishing and/or marketing products or content to a children's and family audience.
• Time management: Highly organized with the ability to effectively manage multiple priorities and meet deadlines.
• Communication & integrity: A highly effective communicator with strong interpersonal skills to build long-lasting, trusting relationships with internal and external stakeholders, external contacts and, above all, authors and illustrators.
• Design & detail orientation: A strong eye for design and excellent eye for detail.
• Audience focus: An audience-first mindset, acting as the voice of the audience within the business.
• Copywriting: Ability to write and brief effective creative copy.
• Community: Track record of working effectively as part of a team.
• Commitment: Passion for children's books and marketing to a family audience.
• Curiosity & innovation: Demonstrated interest in and ability to explore new technologies (e.g., AI and automation tools) to drive significant time savings and enhance the effectiveness of marketing campaigns.
• Systems: Experience working with systems and tools such as MS Office, Adobe Creative Cloud, Google Workspace, Canva and Biblio.

What you'll get in return:
In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package.

Salary starting from: £30,000
Closing Date: 21 December 2025
Some of the benefits we offer:

• 28 days' annual leave increasing with years of service + bank holidays
• Generous pension scheme
• Discounted private medical insurance
• Group income protection scheme
• Enhanced family pay and leave
• Flexible working hours and summer hours (early finish on a Friday during summer months)
• 2 Volunteer Days per year
• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
• Season ticket loan/advance
• Cycle to work scheme
• Discounts on shopping and gym memberships; Christmas club savings
• Daily free breakfast and monthly company lunch

This is a full time, permanent role, and will be based in our offices in Farringdon, London, with some flexibility to work from home each week.

All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.

At Pan Macmillan, we are highly committed to promoting diversity, equity and inclusion (DEI) at every level of our organisation. We welcome applications from all individuals, including any age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. Our efforts to promote DEI are ongoing, and we continually strive to learn and improve our policies and practices. You can read our full Diversity & Inclusion Pledge

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