Product Marketing Executive

Job Title: Product Marketing Executive

Reporting To: Head of Product Marketing

Location: Bournemouth / Hybrid Working

Salary: Competitive

Job Type: Full Time 37.5 hours a week

Our Purpose

Join Nourish Care's Product Marketing team and help shape the future of care technology at a pivotal moment of growth and innovation. As a market leader, Nourish Care provides digital solutions to the health and social care sector, transforming how care is delivered. We are committed to our purpose of creating a better life for everyone. Our team continues to revolutionise the care sector, and our incredible employees make this possible.

About the job

This is an exciting time to join Nourish, with many new products launching into the portfolio.

You will play a supporting role in the Product Marketing team, working closely with Product Marketing Managers to execute key initiatives.

A major focus of your role will be competitor analysis, identifying market trends, strengths, and gaps across rival offerings.

You will maintain and update competitor battlecards, win/loss insights, and displacement messaging to empower Sales and SDR teams.

Your work will ensure our positioning remains sharp and compelling in a competitive market.

You will assist with go-to-market activities for new product releases, helping prepare communications and enablement materials.

You will also support product launch enablement sessions, ensuring internal teams have the tools and knowledge to succeed.

Additionally, you'll contribute to positioning frameworks, buyer persona research, and creation of product-led collateral that is clear, compelling, and impactful.

The role and responsibilities

• Maintain and update competitor battlecards and win/loss insights to support Sales and SDR teams
• Monitor competitor activity and market trends to inform positioning and messaging
• Collaborate with Sales and Product teams to ensure competitive intelligence is actionable and timely
• Assist with go-to-market activities for product releases and internal enablement tools
• Help coordinate release communications across a range of channels
• Support enablement sessions by preparing materials and assisting with logistics
• Contribute to informing new product functionality by delivering market and competitor insight to the product team
• Assist in developing persona research across current product lines and new innovations
• Collaborate closely with colleagues in customer-facing teams to gather intelligence and communicate updates
• Support delivery of customer-facing collateral to help with understanding and adoption of products and feature

Required Experience

• Proven experience as a Product Marketing Executive or similar role
• Capability to pick up new systems quickly
• Analytical mind and strong quantitative skills
• Strong written and verbal communication skills
• Excellent attention to detail and proof-reading skills
• Strong desk research skills and an ability to communicate complex information clearly
• Motivated to be a team player and work in close collaboration with others

Nourish Benefits:

• 25 Days paid leave + Public holidays
• Additional annual leave for length of service and birthday day off
• Private medical insurance including a personal health plan
• Employee referral scheme
• Group life assurance
• Enhanced maternity leave
• Pension contribution
• Employee assistance programme
• and many more.....

All positions at Nourish are subject to a satisfactory Enhanced Disclosure and Barring Service check, references and receipt of the appropriate Right to Work documents.

Nourish is proud to be an equal opportunities employer and we actively seek and embrace differences in thinking, experience, ethnicity, age, gender, faith, personalities and styles.

The different skills, experiences and backgrounds our employees bring to their roles creates a diverse and makes Nourish a special place to work.