Social Media Manager

Founded in 2016, Rachel Jackson is one of the UK's most coveted, female-led, designer jewellery brands. It has an impressive celebrity following, is regularly featured in the fashion press and is stocked in major retailers such as Liberty of London, Selfridges and Anthropology.

Through a commitment to sustainability and social impact Rachel Jackson is also gaining a reputation for using business as a force for good, and to date has raised £250,000 through their partnership with Choose Love, a charity that supports displaced women and children all over the world.

With an ambitious growth plan, a unique and exciting opportunity has come up for a dynamic Social Media Manager and Content Creator to join the team. The ideal candidate will have experience of working for a small, fast-paced fashion brand where creativity, reactivity and proactivity are key.

Social Media Manager & Content Creator - Job Description

Full-time role with flexibility to adjust hours for out-of-hours events and weekend social media coverage.

Kent based, hybrid working.

Salary £28k - £32k per annum depending on experience.

This role is an exciting opportunity to immerse yourself in brand story-telling and growing a community across all Rachel Jackson's social media platforms - Instagram, Facebook, Pinterest, LinkedIn, Tik Tok. This is a diverse role encompassing social media management, photography, and video content creation.

Fundamental to this is creating on-brand, engaging content through reels, videos and lifestyle product photography providing the supporting content for professionally shot campaigns as well as business as usual, brand building content.

As part of a small yet fast paced marketing team you will drive the creative ideation with a collaborative mindset to come up with fresh, cut through ideas that deliver business objectives. Alongside this, you will be working closely with Rachel on all our events and celebrity collaborations - it's an exciting and diverse role - perfect for someone who is never without their phone and LOVES all things Social.

The Role - 4 Key Areas of Accountability

Content Ideation & Creation

• Develop and deliver fresh, compelling content across all social platforms including videos, reels, gifs, lifestyle product photography, and social stories.
• Working campaign to campaign, lead creative ideation, concept development, shoot preparation, production, and post-production editing for all social shoots
• Capture events, behind-the-scenes moments, founder-led content, and jewellery-focused content to maintain an authentic and engaging brand presence.
• Retouch, crop, and format assets to maintain brand consistency and high visual standards.
• Write engaging, on-brand copy for all social posts

Social Media Strategy & Planning

• Plan, schedule, and execute a robust social content strategy
• Ensure proper tagging, UTM links, and product information for all posts to support tracking and analytics.
• Activate test & learn initiatives to optimize content, formats, and platform performance based on insights.
• Stay up-to-date with social media trends, platform updates, and algorithm changes to ensure best practices are implemented.
• Own monthly reporting and insight generation for social campaigns, providing actionable recommendations for growth.

Community & Influencer Management

• Working along-side Rachel, manage influencer and collaborator selection, including giveaways and partnerships, ensuring brand alignment.
• Rapidly respond to relevant cultural events, celebrity moments, or trending topics to maintain relevance and engagement with the community.
• Provide community management support to maintain an active, engaged social following.

Campaign Support

• Work with the email team to develop social friendly campaign straplines and messaging that resonate with our audience
• Work with the wider team on campaign shoots to incorporate social friendly content

About you

• A social media enthusiast who lives and lives and breathes Instagram, Facebook, Pinterest and Linkedin.
• Highly creative, with a keen and elevated eye for visual storytelling and attention to detail.
• Experienced in content creation across photography, video, and social formats.
• Thrives working in a fast-paced environment, balancing multiple priorities with agility and a can-do mindset
• Confident in community management, influencer collaborations, and rapid response content.

Experience

• Minimum 3-5 years experience in a similar role ideally within the affordable luxury / fashion or jewellery sector