Digital Tagging and Tracking Manager

About Us

Our mission is to dominate the betting and gaming industry on a global scale and we need the very best Tech talent to help us achieve this.

We recently migrated all of our customers onto our very own proprietary platform - so it's an exciting time to join us. With the help of our new platform, we're able to pioneer new products and drive more advanced, creative technologies. The result? Unrivalled experiences for millions of customers worldwide.

Betfred's Technology department is driven by innovation, and you'll be at the heart of unlocking our new platform's potential. So, if you want to help shape the future of betting and gaming, then it's to time to join us.

Job Purpose

The Digital Tagging and Tracking Manager is a strategic leader who oversees the entire data collection and measurement framework for an organization's digital ecosystem. This position is responsible for defining the long-term tagging strategy, managing the team of specialists, and ensuring data integrity and governance. The manager acts as the primary point of contact for stakeholders, translating complex business objectives into a clear, actionable data strategy that empowers data-driven decisions across the company.

Job Duties

• Strategic Leadership: Define and own the overall digital tagging and tracking strategy, ensuring it aligns with key business objectives and marketing goals.
• Team Management: Lead, mentor, and manage a team of Digital Tagging and Tracking Specialists, providing guidance, support, and professional development opportunities. Experience with Engagedly desirable but not required.
• Data Governance & Quality: Establish and enforce standards for data governance, ensuring data quality, consistency, and compliance with privacy regulations (e.g., GDPR).
• Stakeholder Management: Collaborate with senior leadership, marketing directors, and product teams to gather requirements, communicate progress, and provide strategic recommendations based on data insights.
• Architecture & Roadmap: In conjunction with CRXO management - Design and maintain the technical architecture for the tagging system, including the data layer, and develop a long-term roadmap for tracking initiatives.
• Vendor & Tool Management: Evaluate and manage relationships with external partners and vendors for analytics and tag management tools.

Knowledge, Skills and Experience

• Tag Management Systems (TMS): Deep expertise and a proven track record of managing and scaling a TMS - Google Tag Manager including GTM server-side required.
• Analytics Platforms: In-depth knowledge of web and app analytics platforms like Google Analytics 4 (GA4) and Quantum Metric (QM), including advanced configurations and reporting.
• Web Technologies: A strong technical foundation in HTML, CSS, JavaScript, and with the ability to review code and guide developers.
• Data Systems: Experience with data warehousing, APIs, and data modelling (e.g., BigQuery).
• Troubleshooting: Advanced troubleshooting skills to diagnose complex data and implementation issues. Leadership & Strategic Skills:
• Team Leadership: Proven experience leading and managing a technical team.
• Strategic Thinking: Ability to translate high-level business goals into a detailed, executable strategy.
• Communication: Exceptional communication and presentation skills to effectively convey complex technical and strategic concepts to both technical and non-technical audiences.
• Project Management: Strong project management and organizational skills to oversee multiple large-scale initiatives.

What's in it for you?

We offer a variety of competitive benefits, some of which vary depending on the role you're recruited to. Some of what you can expect in this role includes:

• A competitive rate of pay and pension contribution
• Generous discretionary bonus schemes, incentives and competitions
• An annual leave entitlement that increases with length of service
• Access to an online GP 24/7, 365 days a year for you and your immediate family.
• Employee wellbeing support through our Employee Assistance Programme
• Enhanced Maternity & Paternity Pay
• Long Service Recognition
• Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream.

For More information, visit our