Partnerships Sales Executive

JOB DESCRIPTION

JOB TITLE: RegionalPartnership Sales Executive

DEPARTMENT: Partnerships

REPORTS TO: Partnership Strategy & Insights Manager

LOCATION: Molineux Stadium

HOURS: 37.5 hours per week, weekdays, inc. all matchdays & events (where necessary)

DATE: December 2025

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League and was one of the country's

most successful sides in the fifties and sixties. For two decades the Black Country's most decorated

side won three First Division titles and one of its four FA Cups.

Fast forward 70 years and Wolves are back amongst football's elite, in the Premier League for a sixth

successive season; but now we compete as a sports and entertainment business across multiple

brand verticals. As a challenger club, Wolves dare to be different, which is why creating world-class

propositions in esports, fashion and music are all part of our ambitious plans.

At Wolves, we don't simply look to the future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk

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Job purpose

The Regional Partnership Sales Executive will be responsible for identifying, contacting, and securing

new Regional Partners for the Club. With a specific focus on local and regional businesses, the

Regional Partnership Sales Executive will be responsible for building a comprehensive and robust

sales pipeline and managing the full sales cycle from initial cold contact, through to negotiation of

rights, and closing deals.

The Regional Partnership Sales Executive will also be required to proactively build relationships with

existing Regional Partners with a view to increasing revenue across the Club's Partnership

Programme.

The role will require the ability to work autonomously, identifying and developing new business via

independent research as well as contacting prospects.

Securing meetings, building compelling business proposals, and presenting these to senior decision

makers will be a crucial part of this role.

There will also be a requirement to host and network with potential partners at home matches and

other club events.

Whilst ultimate budget responsibility remains with the Head of Partnerships, the Regional

Partnership Sales Executive will be responsible for meeting and exceeding targets and objectives as

set by the Head of Partnerships and the Partnership Strategy & Insights Manager.

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Key responsibilities

• Developing prospects by identifying potential partners, contacting relevant decision makers,

securing meetings, delivering presentations, and shaping partnership proposals with a view

to negotiating partnership rights and securing sales

• Identifying, targeting and generating new partnership opportunities through lead sourcing,

cold calling, email outreach, and networking

• Delivering a strong sales pipeline and commercial income across the Club's Partnership

programme, focusing on Regional Partnerships

• Working closely with the Partnerships Activation Manager and other members of the

Partnerships Team to ensure professional delivery & activation of Partnership rights, thereby

maximising retention and renewals

• Working with the Partnership Strategy & Insights Manager and Head of Partnerships in order

to secure profitable and deliverable Regional Partnership contracts

• Weekly reporting of pipeline and sales performance to the Partnership Strategy & Insights

Manager

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General responsibilities

• Compliance with Club policies

• Compliance with the Club's health and safety procedures

• Compliance with the Club's safeguarding policies

• To promote the Club's values

• To work consistently to embed equality & diversity into the Club

• To undertake such other duties as may be reasonably expected

• To maintain professional conduct at all times

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Safeguarding

Safeguarding We are committed to safeguarding and promoting the welfare of children, young

people and adults at risk. We expect all those associated with WWFC to share this commitment. This

means that the post-holder is required to apply all relevant policies and uphold the Club's

commitment to safeguarding children, young people and adults at risk.

_____________________________________________________________

Equality, Diversity, and Inclusion

Equality, Diversity, and Inclusion The post holder will demonstrate a strong commitment to equality,

diversity, and inclusion, supporting the organisation's strategic aims to remove barriers and address

inequality. You will play an active role in promoting an inclusive, discrimination-free environment

that ensures fair access to opportunities and resources. This includes fostering a culture of dignity,

respect, and belonging where everyone is empowered to contribute, perform, and reach their full

potential.

Key Relationships

Head of Partnerships (Department Head)

Partnership Strategy & Insights Manager (Direct Line Manager) – The Regional Partnership Sales

Executive will be responsible for reporting accurate forecasts, pipeline progression and weekly sales

activity

Partnerships Activation Team – Work closely with the activation team to ensure Partner's

commercial rights are delivered in line with contracts

Partnership Sales Managers – Build effective and positive relationships with the Partnership Sales

Managers in order to achieve both individual and team targets

Person Specification

Job Title: Regional Partnership Sales Executive

Knowledge: Knowledge of sports sponsorship, commercial rights and negotiation

Essential

• An understanding of complex B2B sales cycles
• Knowledge of Commercial Sponsorship Rights within Football
• Knowledge and experience of negotiating terms of sale and securing agreements

Desirable

• Knowledge of commercial values, rights and inventory for Premier League Club Partnerships

Technical/work-based skills: Excellent telephone manner and the ability to make outbound calls and the

ability to deliver a high attention to detail

Essential

• Excellent telephone manner and the ability to articulate complex marketing proposals clearly and

concisely

• Ability to deliver sales pipelines, and sales activity with a high level of accuracy

• Strong written and oral communication skills

• Proven experience in developing relationships with customers

General skills and attributes: Excellent communication skills, structured approach

Essential

• Resilience and the ability to cope with rejection
• Dynamic thinker, confident, determined, pro-active, organised and methodical working approach
• Understanding of how to work safely with children and/or adults at risk and uphold generally

accepted practice when working with those participants

• Promote, adhere to and implement the Club's Equality Policy and to work consistently to embed

equality and diversity within Club

• Role model of the Wolves Spirit values of: Progressive, determined, bright, unified and humble

• Flexible to travel and be away from home, long and short haul, sometimes at short notice

• Ability to flex style to meet the needs of the customer

Experience: Proven business-to-business sales experience with a track record in delivering results

Essential

• Delivering results with assigned levels of accountability
• Proven successful business-to-business experience on an international scale
• Resilience and the ability to cope with rejection

Desirable

• Experience selling complex advertising/marketing solutions

Qualifications: the level of educational, professional and/or occupational training required.

Essential

• Minimum of C in English / Maths at GCSE level or equivalent
• Computer literature (Microsoft packages – Word, Excel, Outlook and PowerPoint)